Remote E-commerce Growth & Paid Media Lead

Placements24; Kimberley; Hybrid; CAD 65,000 - 100,000; Full time

Benefits offered by this job

Competitive salary

Bonus structure

Health insurance

Generous vacation

Fully remote

Professional development

Team events

Industry exposure

Growth opportunities

Kimberley region context

Job summary

Placements24 is seeking an E-commerce Performance Marketing Specialist to lead paid media initiatives, optimize campaigns, and drive profitable growth for an online business. The role emphasizes data-driven decision making, testing, and collaboration with content and creative teams while working remotely with ties to Kimberley.

You will manage budgets, analyze campaigns, and stay ahead of platform updates to maximize ROAS and minimize CPA.

Qualifications

• Proven experience in e-commerce performance marketing across paid media.
• Strong proficiency with Google Ads, Facebook Ads, and paid social platforms.
• Excellent analytics and understanding of ROAS, CPA, CTR, CPC.

Responsibilities

• Develop and execute performance marketing strategies across paid search, social, and display networks.
• Manage campaign budgets to achieve ROAS and CPA targets.
• Conduct keyword research, audience segmentation, and ad creative testing.
• Analyze performance data and provide optimization insights.
• Prepare regular performance reports for stakeholders.

Skills

Google Ads

Facebook Ads

A/B testing

CRO

Web analytics

Campaign optimization

Budget management

Programmatic advertising

Keyword research

Audience segmentation

Education

Bachelor's degree in Marketing/Business/Economics

Tools

Google Analytics

Conversion tracking

Job description

Placements24 is seeking an E-commerce Performance Marketing Specialist to lead paid media initiatives, optimize campaigns, and drive profitable growth for an online business. The role emphasizes data-driven decision making, testing, and collaboration with content and creative teams while working remotely with ties to Kimberley.

You will manage budgets, analyze campaigns, and stay ahead of platform updates to maximize ROAS and minimize CPA.