Remote Demand Gen Leader, B2B SDR & Strategy

Bilinguallink; Caledon; Remote; CAD 120,000 - 160,000; Full time

Job summary

ELEVATE is seeking a strategic, hands-on sales leader to own the Demand Generation function, lead a remote SDR team, and contribute to outbound campaigns targeting C-level decision-makers.

You will develop outbound playbooks, implement best practices, track key metrics, manage budgets, and collaborate with clients and internal teams to ensure on-time delivery and sustained revenue growth. The role may require travel 5–10% as needed.

Qualifications

• 3–5 years of experience in B2B sales with leadership and hands-on execution in an agency setting.
• Comfortable managing a remote team while executing outbound outreach and sales development activities.
• Strong proficiency with CRM systems (Salesforce, HubSpot) and outreach platforms (Outreach.io, LinkedIn Sales Navigator).
• Experience developing and executing outbound sales strategies targeting C-level executives and decision-makers.
• Experience managing relationships with senior executives.
• Excellent communication skills for outreach and cross-team collaboration.
• Proven track record of meeting or exceeding lead generation and sales targets.
• Possibility of travel (5–10%), or working in Panama or UK locations; client visits may be required.

Responsibilities

• Lead and manage a Demand Generation function with a remote SDR team delivering B2B outbound strategies.
• Mentor and develop SDRs, contributing to outreach campaigns and securing qualified meetings with C-levels.
• Develop and implement outbound sales best practices, playbooks, calling guides, and templates.
• Track metrics, monitor outreach results in CRM, and drive team-based quotas.
• Develop and manage project budgets, ensuring on-time, on-budget delivery and upsell opportunities.
• Engage with clients and stakeholders to maintain long-term relationships.
• Collaborate with data, sales, and delivery teams to align strategy and execution.

Skills

Remote leadership

B2B sales leadership

CRM: Salesforce/HubSpot

Outbound sales strategy

C-level engagement

Data-driven metrics

Budget management

Tools

Salesforce

HubSpot

Outreach.io

LinkedIn Sales Navigator

Job description

ELEVATE is seeking a strategic, hands-on sales leader to own the Demand Generation function, lead a remote SDR team, and contribute to outbound campaigns targeting C-level decision-makers.

You will develop outbound playbooks, implement best practices, track key metrics, manage budgets, and collaborate with clients and internal teams to ensure on-time delivery and sustained revenue growth. The role may require travel 5–10% as needed.