Regional Sales Director (Western Canada)

Kerr Dental; Vancouver; On-site; CAD 120,000 - 180,000; Full time

Job summary

Kerr Dental is seeking a Regional Sales Director to lead Western Canada sales efforts. The role involves shaping strategy, developing talent, and driving growth with distributors and dealers across the region.

You will manage a team of sales professionals, partner with Marketing, and ensure execution of regional plans with accountability and trust. Ideal candidates will have 7+ years in B2B sales, experience leading teams, and a track record of delivering market expansion.

Qualifications

• Bachelor's degree or equivalent experience is required.
• Proven B2B sales leadership experience, preferably in dental or medical devices.
• Ability to lead and coach a professional sales team.
• Strong communication of technical, clinical, and product information to diverse audiences.
• Experience identifying market opportunities and driving growth.
• Demonstrated ability to manage budgets and forecasts.
• Travel up to 40% and willingness to co-travel with representatives.

Responsibilities

• Deliver sales growth by achieving regional revenue, profitability, and market share objectives.
• Identify and capitalize on market opportunities to drive business expansion and customer acquisition.
• Develop and maintain strategic relationships with key customers, distributors, dealers, and industry partners.
• Lead, coach, and develop a high-performing sales team through clear expectations and accountability.
• Drive talent management activities, including hiring, performance management, succession planning, and development.
• Execute sales strategies and priorities in partnership with Marketing and cross-functional teams.
• Set regional sales goals, forecasts, and business plans while managing budgets and resources.
• Provide market intelligence and competitive insights to support growth initiatives.

Skills

B2B Sales Leadership

Strategic Thinking

Relationship Building

Team Development

Market Expansion

Technical Communication

Talent Management

Education

Bachelor's degree or equivalent

Tools

Lean

Job description

As part of the Kerr sales organization, the Regional Sales Director (RSD) is responsible for the strategic development and management for Western Canada, selling company manufactured products through designated distributors/dealers. This RSD will establish and implement a sales strategy to meet or exceed set business performance and growth targets. As a key leader within the business, the RSD is responsible for developing talent, managing performance, and driving engagement within for a team of sales professionals.

Primary Duties & Responsibilities

• Deliver sales growth by achieving regional revenue, profitability, and market share objectives.
• Identify and capitalize on market opportunities to drive business expansion and customer acquisition.
• Develop and maintain strategic relationships with key customers, distributors, dealers, and industry partners.
• Lead, coach, and develop a high-performing sales team through clear expectations, accountability, and ongoing feedback.
• Drive talent management activities, including hiring, performance management, succession planning, and employee development.
• Execute sales strategies and priorities in partnership with Marketing and cross-functional teams.
• Set regional sales goals, forecasts, and business plans, while effectively managing budgets and resources.
• Provide market intelligence and competitive insights to support business decisions and growth initiatives.
• Ensure accurate reporting, operational excellence, and compliance with company policies and standards.
• Demonstrate strong leadership by building trust, developing people, managing risk, and fostering a culture of continuous improvement.

Job Requirements

• Bachelor's degree or equivalent experience
• 7+ years successful B2B sales experience, preferred within dental space
• Experience leading a team of professionals
• Valid driver's license with acceptable driving record
• Candidate must live within the designated territory/geography; ideally in Vancouver or Calgary

Skills & Abilities

• Proven B2B sales leadership experience utilizing a structured sales methodology.
• Strong ability to understand, simplify, and communicate technical, clinical, and product information to diverse audiences.
• Demonstrated success in coaching, developing, and managing high-performing sales teams.
• Strategic thinker with a track record of driving business growth through innovation, sound decision-making, and execution.
• Strong business acumen with the ability to assess current and future opportunities and make decisions that drive results.
• Excellent planning, prioritization, and organizational skills, with the ability to help teams manage competing priorities.
• Passion for achieving results through others, fostering accountability, collaboration, and performance.
• Highly self-aware with a commitment to continuous learning and personal leadership development.
• Experience applying Lean and Continuous Improvement methodologies to sales and business processes, driving operational excellence, productivity, customer satisfaction, and profitable growth.

Travel / Location Requirement

• Ability to travel including evenings, weekends, and overnight stays up to 40%
• Should be willing to co-travel with each representative an average of 3-5 days each quarter