Lifecycle Marketing Manager

Borrowell; Toronto; Remote; CAD 60,000 - 90,000; Full time

Job summary

An innovative company is seeking a Lifecycle Marketing Manager to drive performance marketing strategies for its financial product marketplace. In this role, you will leverage data and insights to connect millions of members with tailored financial products through various channels. The position offers a chance to collaborate with cross-functional teams, optimize conversion funnels, and conduct experiments to enhance marketing effectiveness. If you are passionate about making a difference in the financial landscape and enjoy a remote-first work environment, this opportunity is for you.

Benefits

Comprehensive health benefits

Wellness perks

Parental leave top-up

Virtual healthcare

Flexible work policies

Qualifications

• 3+ years experience in lifecycle marketing and performance optimization.
• Strong background in data-driven marketing strategies and analytics.

Responsibilities

• Lead omni-channel performance marketing strategies for financial products.
• Design and implement campaigns to nurture customer intent and improve conversions.

Skills

Email Management

Data Analytics

Campaign Management

Content Personalization

A/B Testing

Education

Bachelor's Degree in Marketing or related field

Tools

Salesforce Marketing Cloud

Braze

Looker

Tableau

Job description

About Borrowell:

At Borrowell, we’re on a mission to help Canadians feel confident about their money. We empower individuals to take control of their financial futures by providing the tools and insights needed to understand, build, and use their credit effectively.

Our services, including Credit Builder and rent reporting, help consumers build credit to access a wider range of financial products at better rates. We also offer personalized financial product recommendations based on members’ credit profiles and goals.

We are a diverse, inclusive team driven by a shared passion for making a difference. We foster a culture of collaboration, humility, and innovation. If you want to join a company transforming the financial landscape and empowering Canadians, explore career opportunities with us.

About the role:

As a Lifecycle Marketing Manager, you will design and deliver performance marketing tactics and optimize conversion funnels for our financial product marketplace (credit cards, bank accounts, etc.). You will leverage data, insights, and experimentation to connect our 3+ million members with suitable products through emails, push notifications, and in-app content.

Responsibilities:

• Lead the strategy and execution of Borrowell’s omni-channel performance marketing for our financial marketplace, including segmentation, contact strategy, funnel optimization, execution, and reporting.
• Conduct experiments to test new approaches and optimize campaigns.
• Design and implement retargeting, cross-sell, and down-sell campaigns to nurture intent and improve conversions.
• Influence overall lifecycle marketing strategy by collaborating with cross-functional teams including Product, Design, Engineering, and Data Science.

• 3+ years experience in email management, testing, deployment, user segmentation, data analytics, and reporting.
• Strong background in content personalization using dynamic scripting.
• Experience with Salesforce Marketing Cloud, Braze, and CDPs (e.g., Blueshift, Hightouch, mParticle).
• Experience managing campaigns and email automations/journeys.
• Data-driven with ability to design logic for journeys/emails and analyze results to make recommendations.
• Experience with data visualization tools like Looker or Tableau.
• Proficient in running A/B and multivariate tests to optimize performance.
• Effective communicator and collaborator across teams.

Nice to Haves:

• Basic SQL knowledge for audience segmentation.
• Experience in fast-paced, scale-up environments.
• HTML/CSS skills.
• French language skills.

The Opportunity: Join a growing company making financial stability accessible to all. Enjoy comprehensive health benefits, wellness perks, parental leave top-up, virtual healthcare, and flexible work policies.

Work Environment: We are remote-first across Canada with an office in Toronto. Some in-person meetings and team-building events are required.

At Borrowell, we value diversity and encourage applicants from all backgrounds. If you need accommodations during the process, please let us know. Due to the nature of our work, employment requires passing credit and criminal record checks.