Performance Marketing Manager

Zamplia Ltd.; Toronto; Remote; CAD 60,000 - 100,000; Full time

Job summary

An innovative SaaS company is seeking a Performance Marketing Manager to lead dynamic paid acquisition strategies. This role offers the chance to shape the marketing engine of a fast-growing platform, focusing on recruiting panelists and attracting B2B clients through data-driven advertising. You'll manage campaigns across multiple channels, optimize performance, and collaborate with cross-functional teams to align marketing efforts with business goals. Join a forward-thinking team that values creativity and impact, and help redefine the market research landscape with your expertise in performance marketing.

Benefits

Competitive compensation

Performance-based bonuses

Remote-friendly work culture

Flexible work hours

Collaborative team environment

Qualifications

• 3+ years of hands-on experience in performance marketing.
• Proven success in running and optimizing campaigns on major platforms.

Responsibilities

• Own and execute paid media campaigns across various platforms.
• Analyze campaign performance to refine strategies and improve ROI.

Skills

Performance Marketing

Digital Advertising

Media Buying

A/B Testing

Lead Generation

Audience Segmentation

Data Analysis

Education

Bachelor's Degree in Marketing or related field

Tools

Google Ads

Meta Business Suite

Google Analytics

Job description

Job Details

Department: Sales
Reporting to: EVP, Innovation & Strategic Partnerships
Job Status: Full-Time, Permanent Opportunity
Head Office: 401 The West Mall, Unit 700, Toronto, Ontario M9C 5J5

Position Summary

Zamplia is a cutting-edge SaaS platform transforming market research by connecting buyers and sellers of sample with unmatched transparency, automation, and real-time access to global respondents. As we scale, we’re looking for a Performance Marketing Manager to lead paid acquisition efforts—bringing in high-quality panelists and targeted new clients through data-driven advertising strategies.

As the Performance Marketing Manager, you’ll own the strategy, execution, and optimization of all paid media efforts across platforms. You’ll focus on two key growth levers: recruiting new panelists and acquiring qualified B2B leads. This role blends tactical ad buying with strategic thinking and data analysis to maximize ROI and fuel Zamplia’s growth on both the supply and demand side.

Essential Functions and Responsibilities

• Own end-to-end strategy and execution of paid media campaigns across Google, Meta, LinkedIn, TikTok, Reddit, and programmatic platforms.
• Design and manage campaigns to recruit panelists and attract high-intent B2B buyers.
• Continuously test and optimize ad creative, copy, landing pages, and audience targeting to improve performance.
• Analyze campaign data and performance metrics to refine strategies and improve ROI.
• Collaborate with the marketing, product, and sales teams to align paid acquisition with broader business goals.
• Manage budgets, bid strategies, and channel mix to maximize cost-effective growth.
• Stay ahead of digital marketing trends, platform changes, and emerging tools to recommend new channels and tactics.
• Support cross-channel marketing efforts such as email, SEO, and retargeting when needed.
• Ensure compliance with data privacy regulations and industry best practices.

More About Zamplia

• Innovation and Adaptability: We constantly evolve our platform, ensuring it meets the dynamic needs of the market research industry.
• Client-Centric Approach: Our focus is on empowering clients with tools and insights that drive impactful decisions.
• Integrity and Transparency: We operate with honesty, providing clear and direct communication in all our dealings.
• Quality and Excellence: Our commitment to delivering high-quality, reliable data is unwavering.
• Collaboration and Teamwork: We believe in the power of collective expertise and work together to achieve common goals.
• Inclusivity and Diversity: Embracing diverse perspectives is fundamental to our approach, fostering an environment where all ideas are valued.
• Sustainability and Responsibility: We're committed to sustainable practices that respect our community and environment.

Qualifications / Requirements

• 3+ years of hands-on experience in performance marketing, digital advertising, or media buying.
• Proven success running and optimizing campaigns on Google Ads, Meta, LinkedIn, and emerging channels.
• Experience managing full-funnel strategies for both B2B and B2C audiences.
• Deep understanding of audience segmentation, lead generation, and recruitment funnels.
• Proficiency in analytics tools like Google Analytics, Meta Business Suite, and ad platform dashboards.
• Strong skills in A/B testing, conversion rate optimization, and budget management.
• Strategic thinker with the ability to execute and iterate quickly.
• Bonus: experience in SaaS, market research, or respondent recruitment.

What’s In It for You?

• Help shape a fast-growing SaaS company that’s redefining how research gets done.
• Competitive compensation and performance-based bonuses.
• Freedom to build and scale a modern performance marketing engine.
• Remote-friendly and flexible work culture.
• Be part of a collaborative, forward-thinking team that values experimentation and impact.

If you’re a data-driven marketer who thrives on hitting growth targets and scaling paid campaigns that work, we want to meet you. Apply now and help drive Zamplia’s next wave of growth.

Interested candidates are encouraged to apply using the form below.