Content Marketing Manager (Remote Canada) - Future Opening

Directive; Toronto; Remote; CAD 60,000 - 100,000; Full time

Job summary

An innovative performance marketing agency is seeking a talented Content Marketing Manager to lead strategic marketing initiatives. In this remote role, you will develop and implement marketing strategies that enhance search visibility and drive organic growth. Collaborating with clients and internal teams, you will leverage data insights to optimize campaigns and ensure alignment with client goals. This is an exciting opportunity to make an impact in the B2B tech and SaaS marketing space while enjoying a supportive work environment that values creativity and results. Join a forward-thinking team and take your career to the next level!

Benefits

Comprehensive health benefits

Mental health support

Gym membership

Generous PTO

Holidays

Birthday leave

End-of-year break

Parental leave

401(k) with match

Annual bonus

Qualifications

• Strong grasp of content strategy and technical SEO.
• Ability to blend technical insights with content initiatives.

Responsibilities

• Develop and implement custom marketing strategies aligned with client goals.
• Analyze data sources to set measurable goals and optimize strategies.
• Oversee strategy execution and coordinate with content creators.

Skills

Content Strategy

Technical SEO

Data Analysis

Project Management

Communication

Education

Bachelor's Degree in Marketing or related field

Tools

Screaming Frog

SEMrush

Google Analytics 4 (GA4)

Search Console

Excel

Ahrefs

BrightEdge

Job description

Join to apply for the Content Marketing Manager (Remote Canada) - Future Opening role at Directive.

At Directive, we’re always looking ahead to connect with talented professionals who excel at crafting strategies that elevate search visibility, developing compelling content, and delivering value to audiences.

As we continue to grow, we seek forward-thinking individuals who thrive in fast-paced environments, are obsessed with analytics and storytelling, and are eager to make their mark in B2B tech and SaaS marketing.

If you're ready to explore future opportunities and be part of a team that values creativity, strategy, and results, we’d love to connect with you!

Directive Consulting is a performance marketing agency for SaaS and Tech companies. We use Customer Generation, a methodology focusing on SQLs and Customers instead of traditional metrics like MQLs. We offer Paid Media, SEO/Content, CRO, and Video, creating strategies that help clients hit their SQL targets consistently.

Note: This role is internally titled Content Marketing Strategist.

The Content Strategists and Sr Content Strategists are client-facing roles responsible for daily deliverables, creating and managing custom strategies, and communication with clients and internal teams. They handle more Enterprise clients and require a deep understanding of their service line and its impact on other business areas to develop holistic marketing strategies.

The ideal candidate must have a strong grasp of content strategy, technical SEO (site audits, structured data, Core Web Vitals), and the ability to blend technical insights with content initiatives to drive organic growth and search visibility.

Roles and Responsibilities

• Strategic Excellence and Best Practices: Develop and implement custom marketing strategies aligned with client goals and best practices. Use data and ongoing campaigns to optimize strategies. Collaborate with leadership to address challenges and ensure alignment. Create briefs and develop content campaigns based on insights. Apply frameworks like LTV modeling and share of SERP.

• Goal Setting: Analyze data sources like Google Analytics, CRM, SEMrush, and Ahrefs to set measurable goals. Collaborate with leadership to review and finalize goals with clients.

• Project Management: Oversee strategy execution, assign and track tasks using tools like Asana, and coordinate with content creators and designers to deliver high-quality campaigns.

• Communication: Act as the primary contact for clients, maintaining trust and proactively communicating via Slack and meetings. Keep internal leadership informed of account developments.

• Reporting and Insights: Prepare updates on strategy progress, conduct regular meetings, and deliver performance reports. Present bi-annual business reviews.

• Foundational SEO Skills: Conduct SEO audits, identify issues, and recommend improvements. Execute on-page and off-page strategies, including keyword research and link building to improve rankings.

• Tools: Must-have skills include Screaming Frog, SEMrush, GA4, Search Console, and Excel. Nice-to-have tools include Ahrefs and BrightEdge.

What We Offer

Living wage, comprehensive health benefits, mental health support, gym membership, generous PTO, holidays, birthday leave, end-of-year break, parental leave, 401(k) with match, annual bonus, and team retreats.

Work Environment

This is a remote-first role, with the possibility of working from anywhere in the US or Canada, provided you have valid work authorization. You’ll need reliable internet, a suitable workspace, and the ability to operate a computer for extended periods.

We support accommodations for individuals with disabilities. For inquiries, contact [e-mail].

Additional Information

We value diversity and inclusion. All qualified applicants will receive consideration regardless of race, gender, age, disability, or veteran status.

Job Details

• Seniority level: Mid-Senior level
• Employment type: Full-time
• Job function: Marketing and Sales
• Industry: Advertising Services