PPC Manager, Urgent Care (Remote, Victoria)

Blacksmith Agency LLC; Victoria; Remote; CAD 70,000 - 110,000; Full time

Job summary

Blacksmith Agency is an AI-first digital agency looking for a PPC Manager to own paid media for urgent care clients across Google Ads, Meta, LinkedIn, and Microsoft Ads. You will manage budgets, bids, targeting, and testing, acting as the strategic voice in client calls.

Qualifications include 3+ years with Google Ads and Meta Ads, a proven ROAS/CPA track record, and agency experience. English on live calls with US clients is required; multi-location experience is a strong plus.

Qualifications

• 3+ years hands-on in Google Ads and Meta Ads.
• A track record of improving ROAS, CPA, or pipeline numbers.
• Agency experience across several clients.
• Clear spoken English with US clients on live calls.
• Paid media for multi-location businesses is a strong plus.

Responsibilities

• Own paid media across Google Ads, Meta, LinkedIn, and Microsoft Ads for assigned urgent care accounts.
• Handle budget allocation, bidding, targeting, and creative testing; know when to kill a campaign.
• Ensure accurate conversion tracking with GA4, Tag Manager, and platform pixels.
• Develop 90-day and quarterly roadmaps for each client and explain the numbers on calls.
• Drive account growth through retention, upsell, and long-term relationships.

Skills

Google Ads

Meta Ads

LinkedIn Ads

Microsoft Ads

Budget management

Tools

GA4

Google Tag Manager

Pixels / tracking

Job description

Blacksmith Agency

• Marketing
• Full time
• Remote (Canada, South Africa or USA)

Paid media only. SEO is a separate seat with its own strategist, so you are never split across both.

About The Role

Blacksmith Agency is an AI-first digital agency. As PPC Manager, Urgent Care you own paid media for a book of urgent care clients (urgent care groups running many sites): the targeting, the budget calls, the roadmap and the narrative when the client asks why. You are the strategic voice at the table, and you make the calls.

What You Will Own

• Paid media across Google Ads, Meta, LinkedIn and Microsoft Ads for your accounts.
• Budget allocation, bidding, targeting and creative testing, and when to kill a campaign.
• Conversion tracking and attribution you can trust: GA4, tag manager and platform pixels.
• The 90 day and quarterly roadmap for each client, and the story behind the numbers on the call.
• Account growth: retention, upsell and the long-term relationship.

What You Bring

• 3+ years hands-on in Google Ads and Meta: you have built, run and optimized the campaigns yourself.
• A record of moving ROAS, CPA or pipeline numbers you can walk us through.
• Agency experience across several clients at once.
• Clear spoken English with US clients on live calls.
• Paid media for urgent care or similar multi-location businesses is a strong plus.