PPC Manager, Urgent Care (Remote, Ottawa)

Blacksmith Agency LLC; Ottawa; Remote; CAD 65,000 - 90,000; Full time

Job summary

Blacksmith Agency is a AI-first digital agency seeking a PPC Manager for urgent care clients. You will own paid media strategy, budgeting, and storytelling during client calls. You act as the strategic voice and make critical calls.

Your role covers Google Ads, Meta, LinkedIn, and Microsoft Ads with emphasis on conversion tracking and roadmap planning for each client to drive long-term growth.

Qualifications

• 3+ years hands-on in Google Ads and Meta campaigns.
• Proven track record of improving ROAS, CPA or pipeline metrics.
• Agency experience handling multiple clients simultaneously.
• Clear spoken English with US clients on live calls.
• Paid media experience for multi-location businesses is a strong plus.

Responsibilities

• Own paid media across Google Ads, Meta, LinkedIn and Microsoft Ads for client accounts.
• Manage budget allocation, bidding, targeting, testing, and campaign termination decisions.

Skills

Google Ads

Meta Ads

Account management

English communication

Multi-location campaigns

Tools

GA4

Tag Manager

Pixels/tracking

Microsoft Advertising

LinkedIn Ads

Job description

Blacksmith Agency

• Marketing
• Full time
• Remote (Canada, South Africa or USA)

Paid media only. SEO is a separate seat with its own strategist, so you are never split across both.

About The Role

Blacksmith Agency is an AI-first digital agency. As PPC Manager, Urgent Care you own paid media for a book of urgent care clients (urgent care groups running many sites): the targeting, the budget calls, the roadmap and the narrative when the client asks why. You are the strategic voice at the table, and you make the calls.

What You Will Own

• Paid media across Google Ads, Meta, LinkedIn and Microsoft Ads for your accounts.
• Budget allocation, bidding, targeting and creative testing, and when to kill a campaign.
• Conversion tracking and attribution you can trust: GA4, tag manager and platform pixels.
• The 90 day and quarterly roadmap for each client, and the story behind the numbers on the call.
• Account growth: retention, upsell and the long-term relationship.

What You Bring

• 3+ years hands-on in Google Ads and Meta: you have built, run and optimized the campaigns yourself.
• A record of moving ROAS, CPA or pipeline numbers you can walk us through.
• Agency experience across several clients at once.
• Clear spoken English with US clients on live calls.
• Paid media for urgent care or similar multi-location businesses is a strong plus.