Paid Media Manager, Urgent Care (Remote, Hamilton)

Blacksmith Agency LLC; Hamilton; Hybrid; CAD 70,000 - 100,000; Full time

Job summary

Blacksmith Agency is an AI-first digital agency looking for a Paid Media Manager to own paid media for urgent care clients. This remote role supports Canada, South Africa, or the USA and drives the roadmap and narrative on client calls.

You will manage Google Ads, Meta, LinkedIn, and Microsoft Ads, optimize budgets and bidding, and ensure accurate conversion tracking with GA4, GTM, and platform pixels. You’ll craft the 90-day plans and nurture client relationships across locations.

Qualifications

• 3+ years hands-on in Google Ads and Meta: you have built, run and optimized the campaigns yourself.

Responsibilities

• Manage paid media across Google Ads, Meta, LinkedIn and Microsoft Ads for urgent care accounts.

Skills

Google Ads

Meta Ads

Budget optimization

Agency experience

English speaking

Tools

GA4

Google Tag Manager

Pixels

Job description

Blacksmith Agency

• Marketing
• Full time
• Remote (Canada, South Africa or USA)

Paid media only. SEO is a separate seat with its own strategist, so you are never split across both.

About The Role

Blacksmith Agency is an AI-first digital agency. As Paid Media Manager, Urgent Care you own paid media for a book of urgent care clients (urgent care groups running many sites): the targeting, the budget calls, the roadmap and the narrative when the client asks why. You are the strategic voice at the table, and you make the calls.

What You Will Own

• Paid media across Google Ads, Meta, LinkedIn and Microsoft Ads for your accounts.
• Budget allocation, bidding, targeting and creative testing, and when to kill a campaign.
• Conversion tracking and attribution you can trust: GA4, tag manager and platform pixels.
• The 90 day and quarterly roadmap for each client, and the story behind the numbers on the call.
• Account growth: retention, upsell and the long-term relationship.

What You Bring

• 3+ years hands-on in Google Ads and Meta: you have built, run and optimized the campaigns yourself.
• A record of moving ROAS, CPA or pipeline numbers you can walk us through.
• Agency experience across several clients at once.
• Clear spoken English with US clients on live calls.
• Paid media for urgent care or similar multi-location businesses is a strong plus.