PPC Manager, Multifamily (Remote, Quebec City)

Blacksmith Agency LLC; Quebec; Hybrid; CAD 105,000 - 154,000; Full time

Job summary

Blacksmith Agency is a remote-first AI-driven digital agency seeking a PPC Manager, Multifamily. You will own paid media for multifamily clients across Google Ads, Meta, LinkedIn and Microsoft Ads, driving ROAS and pipeline growth.

You’ll craft budgets, bids, tests and the 90-day roadmap for each client, with accountability on performance calls. Ideal candidates have 3+ years hands-on Google Ads and Meta experience, agency multi-client background, and clear spoken English on US calls.

Qualifications

• 3+ years hands-on in Google Ads and Meta
• Proven track record moving ROAS/CPA
• Agency experience across multiple clients
• Clear spoken English with US clients on live calls
• Paid media for multifamily or similar multi-location businesses is a strong plus

Responsibilities

• Own paid media across Google Ads, Meta, LinkedIn and Microsoft Ads.
• Handle budget allocation, bidding, targeting, and creative testing.
• Set up and trust conversion tracking: GA4, tag manager and platform pixels.
• Develop the 90 day and quarterly roadmap for each client and explain the numbers.
• Drive account growth: retention, upsell and long-term relationships.

Skills

ROAS optimization

CPA reduction

Agency experience

English communication

Multifamily knowledge

Tools

Google Ads

Meta Ads

LinkedIn Ads

Microsoft Advertising

GA4

Tag Manager

Job description

Blacksmith Agency

• Marketing
• Full time
• Remote (Canada, South Africa or USA)

Paid media only. SEO is a separate seat with its own strategist, so you are never split across both.

About The Role

Blacksmith Agency is an AI-first digital agency. As PPC Manager, Multifamily you own paid media for a book of multifamily clients (multifamily owners and property management groups running large portfolios): the targeting, the budget calls, the roadmap and the narrative when the client asks why. You are the strategic voice at the table, and you make the calls.

What You Will Own

• Paid media across Google Ads, Meta, LinkedIn and Microsoft Ads for your accounts.
• Budget allocation, bidding, targeting and creative testing, and when to kill a campaign.
• Conversion tracking and attribution you can trust: GA4, tag manager and platform pixels.
• The 90 day and quarterly roadmap for each client, and the story behind the numbers on the call.
• Account growth: retention, upsell and the long-term relationship.

What You Bring

• 3+ years hands-on in Google Ads and Meta: you have built, run and optimized the campaigns yourself.
• A record of moving ROAS, CPA or pipeline numbers you can walk us through.
• Agency experience across several clients at once.
• Clear spoken English with US clients on live calls.
• Paid media for multifamily or similar multi-location businesses is a strong plus.