Paid Media Manager, Multifamily (Remote, Quebec City)

Blacksmith Agency LLC; Quebec; Hybrid; CAD 60,000 - 90,000; Full time

Job summary

Blacksmith Agency is seeking a Paid Media Manager, Multifamily, to own paid media for multifamily client portfolios. This role requires strategic voice on calls and responsibility for targeting, budgeting, and narrative when clients ask why. Remote across Canada, US, or South Africa.

You will manage campaigns across Google Ads, Meta, LinkedIn and Microsoft Ads, with hands-on optimization, conversion tracking, and quarterly roadmaps to drive growth and long-term client relationships.

Qualifications

• 3+ years hands-on experience managing paid media campaigns.
• Proven ability to move ROAS/CPA/pipeline metrics.
• Agency experience across multiple clients concurrently.
• Clear spoken English with US clients during live calls.
• Paid media for multifamily or multi-location businesses is a strong plus.

Responsibilities

• Own paid media across Google Ads, Meta, LinkedIn and Microsoft Ads for client accounts.
• Handle budget allocation, bidding, targeting and creative testing; know when to pause a campaign.
• Implement and trust conversion tracking via GA4, Tag Manager and platform pixels.
• Develop 90-day and quarterly roadmaps for each client; articulate the story behind the numbers.
• Drive account growth through retention, upsell, and long-term client relationships.

Skills

Google Ads

Meta Ads

ROAS improvement

Agency experience

English with US clients

Tools

GA4

Tag Manager

Tracking Pixels

Job description

Blacksmith Agency

• Marketing
• Full time
• Remote (Canada, South Africa or USA)

Paid media only. SEO is a separate seat with its own strategist, so you are never split across both.

About The Role

Blacksmith Agency is an AI-first digital agency. As Paid Media Manager, Multifamily you own paid media for a book of multifamily clients (multifamily owners and property management groups running large portfolios): the targeting, the budget calls, the roadmap and the narrative when the client asks why. You are the strategic voice at the table, and you make the calls.

What You Will Own

• Paid media across Google Ads, Meta, LinkedIn and Microsoft Ads for your accounts.
• Budget allocation, bidding, targeting and creative testing, and when to kill a campaign.
• Conversion tracking and attribution you can trust: GA4, tag manager and platform pixels.
• The 90 day and quarterly roadmap for each client, and the story behind the numbers on the call.
• Account growth: retention, upsell and the long-term relationship.

What You Bring

• 3+ years hands-on in Google Ads and Meta: you have built, run and optimized the campaigns yourself.
• A record of moving ROAS, CPA or pipeline numbers you can walk us through.
• Agency experience across several clients at once.
• Clear spoken English with US clients on live calls.
• Paid media for multifamily or similar multi-location businesses is a strong plus.