Performance Media Lead (Hybrid) — Data‑Driven & AI-Enabled

Glassroom; Toronto; Hybrid; CAD 66,000 - 72,000; Full time

Benefits offered by this job

Salary range CAD 66,000–CAD 72,000

Hybrid work schedule

3 weeks vacation + holidays closed

“Human” days and volunteering day

Group health insurance

Well-being budget $250/year

Bike share discounts

Job summary

Glassroom in Toronto, Canada is seeking a Performance media specialist to drive end-to-end media campaigns across search, social, and programmatic channels. You will structure, launch, monitor pacing, and optimize for KPI achievements, while guiding junior team members and aligning with client objectives.

You'll leverage AI tools, manage data tracking, and present clear insights to clients, with a collaborative, autonomous, and curious mindset encouraged in a hybrid work environment.

Qualifications

• University degree or college diploma in marketing, advertising, communications, or a related field (digital marketing is a plus).
• 3–4 years of hands-on experience managing digital media campaigns, preferably in an agency.
• Proficiency across paid media environments (programmatic, social, SEM/PPC).

Responsibilities

• Structure, launch, and monitor campaigns across search, paid social, and programmatic.
• Drive KPI achievements (CPA, ROAS, Conversions) through optimization.
• Oversee trafficking, setup, and platform health for junior team members.
• Produce and analyze weekly performance reports to extract insights.
• Prepare and present digital media strategies to clients with clear recommendations.
• Contribute to media strategy development and test new features (AI, measurement tools).

Skills

Paid media

Programmatic

Social media

SEM/PPC

Google Ads

DV360

Campaign Manager

LinkedIn Ads

Excel

GA4

Data tracking

Education

University degree in marketing/advertising/communications

Tools

UTM conventions

GA4

Ad servers

Data tracking tools

Job description

Glassroom in Toronto, Canada is seeking a Performance media specialist to drive end-to-end media campaigns across search, social, and programmatic channels. You will structure, launch, monitor pacing, and optimize for KPI achievements, while guiding junior team members and aligning with client objectives.

You'll leverage AI tools, manage data tracking, and present clear insights to clients, with a collaborative, autonomous, and curious mindset encouraged in a hybrid work environment.