Senior Media Analyst: Data-Driven Marketing Insights

MRM; Toronto; Hybrid; CAD 70,000 - 90,000; Full time

Job summary

MRM Worldwide, part of Omnicom Precision Marketing, seeks a Senior Media Analyst to join our Toronto team on a hybrid basis. You will analyze media performance across Programmatic, Display, Video, Paid Social, and Paid Search, and translate data into actionable insights and optimizations.

You will build KPI dashboards using Power BI and other BI tools, collaborate with cross-functional teams, and support client conversations with data-driven recommendations to drive campaign performance.

Qualifications

• 5+ years of experience in media data analysis, performance marketing, or related roles.
• Strong knowledge of digital media KPIs (CPM, CPC, CPV, CPA, CTR) and ability to lead optimization conversations.
• Demonstrated analytical research with attention to detail and a learning mindset.
• Excellent communication and collaboration skills.

Responsibilities

• Analyze media performance across Programmatic, Display, Video, Paid Social, and Paid Search, identifying performance and effectiveness.
• Develop measurement frameworks to evaluate digital marketing strategies.
• Standardize KPIs for reporting to business units based on relevance.
• Collaborate with Brand teams to translate objectives into measurable media strategies and insights.
• Assemble data from internal warehouses, vendor platforms and campaign briefs to provide contextual reporting.
• Create cutting-edge visualizations to meet client needs and monitor data quality.

Job description

MRM Worldwide, part of Omnicom Precision Marketing, seeks a Senior Media Analyst to join our Toronto team on a hybrid basis. You will analyze media performance across Programmatic, Display, Video, Paid Social, and Paid Search, and translate data into actionable insights and optimizations.

You will build KPI dashboards using Power BI and other BI tools, collaborate with cross-functional teams, and support client conversations with data-driven recommendations to drive campaign performance.