Senior Paid Media Lead — Hybrid, Data-Driven Growth

The Influence Agency; Toronto; Hybrid; CAD 70,000 - 90,000; Full time

Benefits offered by this job

Transit-accessible office

Health benefits

Hybrid work model

Catered lunches

Vacation days

Summer Fridays

Work From Anywhere policy

Job summary

The Influence Agency in Toronto (GTA) seeks a Senior Paid Media Manager to build, optimize and run campaigns across Meta, TikTok, LinkedIn, Google, and Bing Ads. Hybrid role with options to work from home and at our West End office; travel to client sites may be required.

You will lead multi-channel paid media strategies, mentor team members, and report results with data-driven storytelling. 4-6+ years in paid media and Google/Meta certifications are preferred.

Qualifications

• 4-6+ years of paid media experience across multiple platforms.
• Google Ads and Meta certifications.
• Proven track record of leading paid media strategy and managing client budgets exceeding six figures.

Responsibilities

• Manage budgets autonomously across all campaigns, pacing spend and optimizing performance to meet client goals.
• Set up and launch new campaigns and accounts across various platforms with minimal oversight.
• Perform campaign audits to review structure, creative, keywords, and tracking accuracy, implementing recommendations as needed.
• Continuously optimize campaigns to drive performance improvements through testing, iteration, and data-backed decision making.
• Utilize third party tools to help improve account performance by evaluating recommendations and improvements.
• Navigate, report, and optimize campaigns across multiple ad platforms, maintaining up-to-date knowledge and certifications.
• Troubleshoot tracking and performance issues proactively, collaborating with internal teams and clients to resolve challenges.
• Communicate confidently with clients through reports, meetings, and proactive updates, strengthening relationships and retention.
• Lead internal meetings, mentor new team members, and contribute to department growth through knowledge sharing and strategic input.
• Stay informed on industry trends to identify upsell opportunities and contribute to the agency’s overall growth and profitability.

Skills

Google Ads

Meta Ads

TikTok Ads

LinkedIn Ads

Pinterest Ads

Amazon Ads

GA4

GTM

Ad copywriting

Data analysis

Multi-channel strategy

Campaign management

Client communication

Mentorship

Tools

Google Ads

Meta Ads

TikTok Ads

LinkedIn Ads

Pinterest Ads

Amazon Ads

Job description

The Influence Agency in Toronto (GTA) seeks a Senior Paid Media Manager to build, optimize and run campaigns across Meta, TikTok, LinkedIn, Google, and Bing Ads. Hybrid role with options to work from home and at our West End office; travel to client sites may be required.

You will lead multi-channel paid media strategies, mentor team members, and report results with data-driven storytelling. 4-6+ years in paid media and Google/Meta certifications are preferred.