Performance Marketing Manager (Remote, Toronto)

Blacksmith Agency LLC; Toronto; Remote; CAD 70,000 - 110,000; Full time

Job summary

Blacksmith Agency is seeking a Performance Marketing Manager to own paid media for a portfolio of B2B and growing-brand clients. You will own targeting, budgeting decisions, roadmaps, and the narrative when clients ask why.

You are the strategic voice on the calls and make the final calls. You will manage campaigns across Google Ads, Meta, LinkedIn and Microsoft Ads, handle budget allocation, bidding, tracking, and testing, and build 90-day roadmaps for each client.

Qualifications

• 3+ years hands-on experience with Google Ads and Meta ads.
• Proven ROAS/CPA improvement track record.
• Agency experience managing multiple clients.
• Clear spoken English with US clients on live calls.

Responsibilities

• Lead paid media strategy across Google Ads, Meta, LinkedIn and Microsoft Ads.
• Handle budget allocation, bidding, targeting and creative testing.
• Set up conversion tracking with GA4, Tag Manager and platform pixels.
• Develop 90-day and quarterly roadmaps and report narrative.
• Drive account growth, retention, upsell and long-term client relationships.

Skills

Google Ads

Meta Ads

Campaign optimization

Budget management

Agency experience

English communication

Tools

GA4

Google Tag Manager

Job description

Blacksmith Agency

• Remote (USA, Canada, Latin America or South Africa)

• Marketing
• Full time
• Remote (USA, Canada, Latin America or South Africa)

Paid media only. SEO is a separate seat with its own strategist, so you are never split across both.

About The Role

Blacksmith Agency is an AI-first digital agency. As Performance Marketing Manager you own paid media for a book of B2B and growing-brand clients: the targeting, the budget calls, the roadmap and the narrative when the client asks why. You are the strategic voice at the table, and you make the calls.

What You Will Own

• Paid media across Google Ads, Meta, LinkedIn and Microsoft Ads for your accounts.
• Budget allocation, bidding, targeting and creative testing, and when to kill a campaign.
• Conversion tracking and attribution you can trust: GA4, tag manager and platform pixels.
• The 90 day and quarterly roadmap for each client, and the story behind the numbers on the call.
• Account growth: retention, upsell and the long-term relationship.

What You Bring

• 3+ years hands-on in Google Ads and Meta: you have built, run and optimized the campaigns yourself.
• A record of moving ROAS, CPA or pipeline numbers you can walk us through.
• Agency experience across several clients at once.
• Clear spoken English with US clients on live calls.