Performance Marketing Manager

Placements24; Kimberley; Hybrid; CAD 90,000 - 120,000; Full time

Benefits offered by this job

Hybrid work model in Kimberley

Health, dental, vision insurance

Professional development budget

Generous paid time off

Job summary

Placements24 seeks a data-driven Performance Marketing Manager to oversee paid acquisition efforts in Kimberley. You will design and optimize campaigns across Google Ads, social platforms, and other performance channels to drive growth and maximize ROI.

The role requires 4+ years in performance marketing, strong analytics, and a track record of improving CPA, ROAS, and LTV. A hybrid work setup and a focus on measurable results are offered.

Qualifications

• Bachelor’s degree in Marketing, Business, Economics, or related quantitative field.
• 4+ years in performance marketing with a focus on paid acquisition.
• Track record of managing and optimizing campaigns across Google/Facebook/LinkedIn.
• Proficiency with analytics and reporting tools.
• Strong analytical and CRO/A/B testing skills.

Responsibilities

• Develop and execute performance marketing strategies across paid channels.
• Manage and optimize budgets to achieve KPIs like CPA, ROAS, and LTV.
• Conduct A/B tests on creatives, landing pages, and targeting.
• Analyze data and report on metrics and trends.
• Collaborate with content, design, and product teams to align with brand messaging.
• Stay updated on trends and best practices in digital advertising.

Skills

Paid media

Google Ads

Facebook Ads

LinkedIn Ads

Analytics

A/B testing

Budget management

Education

Bachelor’s degree

Tools

Google Analytics

Adobe Analytics

Data visualization tools

Job description

About the Role

Our client is seeking a data-driven and strategic Performance Marketing Manager to oversee their paid acquisition channels in Kimberley . This critical role involves developing, implementing, and optimizing paid advertising campaigns across platforms like Google Ads, social media advertising, and other performance-based channels to drive measurable business growth. You will be responsible for managing budgets, analyzing campaign effectiveness, and identifying opportunities to improve ROI and customer acquisition cost. The ideal candidate possesses a deep understanding of paid media, strong analytical skills, and a passion for achieving tangible results.

Key Responsibilities

• Develop and execute comprehensive performance marketing strategies across various paid channels, including search, social, display, and affiliate marketing.
• Manage and optimize advertising budgets to achieve key performance indicators (KPIs) such as CPA, ROAS, and LTV.
• Conduct thorough A/B testing on ad creatives, landing pages, and targeting parameters to maximize campaign efficiency.
• Analyze campaign performance data to derive actionable insights and provide regular reports on key metrics and trends.
• Collaborate with content, design, and product teams to ensure alignment of paid media efforts with overall marketing objectives and brand messaging.
• Stay informed about the latest trends and best practices in performance marketing and digital advertising technology.

Requirements

• Bachelor's degree in Marketing, Business, Economics, or a related quantitative field.
• Minimum of 4 years of experience in performance marketing, with a strong focus on paid acquisition channels.
• Proven track record of successfully managing and optimizing paid media campaigns across Google Ads, Facebook Ads, LinkedIn Ads, etc.
• Proficiency with analytics and reporting tools such as Google Analytics, Adobe Analytics, and data visualization platforms.
• Excellent analytical and problem-solving skills, with a data-first approach to decision-making.
• Strong understanding of conversion rate optimization (CRO) principles and A/B testing methodologies.

Benefits

• Highly competitive salary with performance-based bonuses.
• Hybrid work model offering flexibility and collaboration opportunities in Kimberley .
• Comprehensive health, dental, and vision insurance coverage.
• Professional development budget for courses, conferences, and certifications.
• Generous paid time off and holiday schedule.