Performance Marketing Manager

Dash Social

Halifax

On-site

CAD 85,000 - 130,000

Full time

9 days ago

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Benefits offered by this job

Vacation days

RRSP/401k matching

Mental health benefit

Wellness benefit

Donation matching program

Parental leave

Work-from-home benefit

Flexible hours

Team bonding activities

Job summary

Dash Social is seeking a hands-on Performance Marketing Manager to own paid media programs across Google, LinkedIn, Meta, Bing, and emerging channels, optimizing campaigns to hit demo and pipeline targets.

You’ll collaborate with the Director of Performance Marketing and cross-functional teams, run testing, ensure tracking hygiene with UTMs and CRM, and report on spend and pipeline by channel. This Halifax-based role emphasizes data-driven decisions to drive growth.

Qualifications

3-5 years of hands-on B2B paid media experience in-platform (Google Ads, LinkedIn Campaign Manager)
Experience owning a meaningful monthly paid budget ($50K+/month) with accountability to CPL or pipeline targets
Strong knowledge of conversion tracking (UTMs, Google Tag Manager, offline conversions) and pixel/CAPI setup
Comfortable with marketing automation (HubSpot or equivalent) for reporting and lead-flow troubleshooting
Experience running structured creative, copy, and landing page tests and rapid optimization
Data-driven mindset with ability to pull reports, extract insights, and act on them
Clear written and verbal communication to explain outcomes and actions

Responsibilities

Build, launch, and manage paid campaigns across Google, LinkedIn, Meta, Bing, and emerging channels
Pace budgets daily/weekly and optimize bids, audiences, and keywords for cost-per-demo and pipeline targets
Maintain campaign hygiene: negative keywords, audience exclusions, structure, and naming conventions
Run testing program for ads, copy, formats, and landing pages and refresh ads as needed

Skills

B2B paid media

Campaign management

Data-driven decision making

Tools

Google Ads

LinkedIn Campaign Manager

HubSpot

Google Tag Manager

Job description

The Opportunity

Dash Social is looking for a Performance Marketing Manager to run our paid media programs day-to-day. This is a hands-on role: you will build, launch, and optimize campaigns across Google, LinkedIn, Meta, Bing, and other emerging channels, and own the performance of those channels against demo and pipeline targets.

You will work directly with the Director of Performance Marketing to execute our paid strategy, and partner with Brand, Content, and Product Marketing to bring the right message to the right audience at the right stage. You will spend most of your time in the ad platforms - structuring campaigns, testing creative and copy, pacing budgets, and digging into performance data to find the next win.

You will be measured on cost per demo and pipeline generated, not clicks.

Qualifications

3-5 years of hands-on, in-platform B2B paid media experience - you have personally built and managed campaigns in Google Ads and LinkedIn Campaign Manager
Experience owning a meaningful monthly paid budget ($50K+/month) with accountability to CPL, cost-per-demo, or pipeline targets
Working knowledge of conversion tracking: Google Tag Manager, UTM discipline, offline conversion imports, and pixel/CAPI setup - you can spot when tracking is broken
Comfortable in HubSpot (or a similar marketing automation platform) for campaign reporting and lead-flow troubleshooting
Experience running structured creative, copy, and landing page tests - and killing losers fast
Data-first mindset: you can pull your own reports, extract actionable insights, and make confident optimization decisions
Clear written and verbal communicator - you can explain what happened, why, and what you are doing about it

Responsibilities

Campaign Management

Build, launch, and manage paid campaigns across Google, LinkedIn, Meta, Bing, and emerging channels
Pace budgets daily and weekly, and optimize bids, audiences, and keywords against cost-per-demo and pipeline goals
Maintain campaign hygiene: negative keyword lists, audience exclusions, account structure, and naming conventions
Ensure campaigns are aligned to our ICP, buying stages, and revenue impact

Creative and Landing Page Testing

Run a continuous testing program across ad creative, copy, formats, and landing pages
Partner with Brand and Content to brief and iterate on ad creative that converts
Monitor creative fatigue and refresh ads before performance decay

Tracking and Reporting

Maintain tracking hygiene across platforms: UTMs, conversion events, and CRM lead flow
Deliver clear weekly and monthly reporting on spend, demos, and pipeline by channel and campaign
Flag tracking or data-quality issues early and work with the Director and RevOps to resolve them

Experimentation

Propose and run tests on new audiences, ad formats, and channels
Bring a point of view: come to the table with hypotheses backed by data, and scale what works

Dash Social is a social media management platform that equips brands with intelligence and speed to stay ahead of the curve. We're building a team of smart, curious, and driven people who care about doing great work. It's the people at Dash that propel us forward.

We believe that great ideas come from different places. We're proud of the team we've built so far and are always looking for people who bring new ideas, experiences, and dedication as we continue to grow. If you are collaborative, thoughtful, eager to learn and grow, and are a hard worker, you'll fit right in here.

Dash Social's hiring practices are based on skills, potential and character, regardless of race, religion, colour, national origin, sex, sexual orientation, age, veteran status, disability status, or any other applicable characteristics protected by law.

Employee Benefits