Content Strategist

Placements24; Kimberley; On-site; CAD 65,000 - 95,000; Full time

Benefits offered by this job

Competitive salary and bonuses

Health, dental, and vision insurance

Professional development opportunities

Collaborative work environment

Generous paid time off

Job summary

Placements24 in Kimberley, Canada seeks a strategic Content Strategist to define and execute a data-informed content plan. You will collaborate with design, marketing, and product teams to deliver engaging content that grows brand authority and drives measurable results.

You will manage audits, personas, and editorial calendars while ensuring content quality across formats and channels. Strong writing and cross-functional collaboration are essential.

Qualifications

• Proven experience in a Content Strategist or Content Marketing Manager role.
• Strong understanding of content marketing principles, SEO, and digital marketing practices.
• Excellent research, analytical, and strategic thinking skills.

Responsibilities

• Develop and execute a comprehensive content strategy aligned with business goals.
• Define target audience personas and map their journeys across touchpoints.
• Oversee content creation for written, visual, and video formats, ensuring brand consistency.
• Collaborate with SEO to optimize content for organic search and traffic.
• Analyze content performance and provide actionable optimization insights.
• Manage content distribution across social, email, and paid channels.

Skills

Content strategy

SEO understanding

Analytics mindset

Creative thinking

Cross-functional collaboration

Writing & editing

Tools

CMS

Google Analytics

Job description

About the Role

Our client is seeking a strategic and creative Content Strategist to join their marketing team in Kimberley . You will be responsible for defining and executing a content strategy that aligns with business goals, enhances brand authority, and engages target audiences across various channels. This role requires a deep understanding of content marketing principles, audience analysis, and performance metrics. You will work cross-functionally with design, marketing, and product teams to ensure content is compelling, relevant, and effective in achieving campaign objectives. If you have a passion for developing data-informed content narratives and driving measurable results, this is an exciting opportunity.

Key Responsibilities

• Develop and implement a comprehensive content strategy, including content audits, gap analysis, and editorial calendars.
• Define target audience personas and map their journeys to create relevant and engaging content at each touchpoint.
• Oversee content creation, ensuring quality, consistency, and adherence to brand guidelines across all formats (written, visual, video).
• Collaborate with SEO specialists to ensure content is optimized for search engines and drives organic traffic.
• Analyze content performance metrics (e.g., engagement, conversions, SEO ranking) and provide actionable insights for continuous improvement.
• Manage content distribution and promotion across relevant channels, including social media, email, and paid placements.

Requirements

• Proven experience as a Content Strategist, Content Marketing Manager, or similar role.
• Strong understanding of content marketing principles, SEO, and digital marketing best practices.
• Experience with content management systems (CMS) and analytics tools (e.g., Google Analytics).
• Excellent research, analytical, and strategic thinking skills.
• Exceptional writing, editing, and communication skills.
• Ability to manage multiple projects and collaborate effectively with cross-functional teams.

Benefits

• Competitive annual salary and performance-related bonuses.
• Opportunity to shape the content strategy for a growing company in Kimberley .
• Comprehensive health, dental, and vision insurance.
• Professional development opportunities, including workshops and conferences.
• A collaborative and supportive work environment.
• Generous paid time off.