Digital Marketing Manager - E-commerce

Placements24; Kimberley; On-site; CAD 70,000 - 110,000; Full time

Benefits offered by this job

Bonus program

Medical benefits

Retirement plan

Employee discounts

Professional development

Job summary

Placements24 in Kimberley is seeking an experienced Digital Marketing Manager to lead our e-commerce initiatives from a local office. You will shape and execute multi-channel strategies across SEO, SEM, social media, email, and content marketing to boost online sales and brand visibility.

You will collaborate with product, sales, and web teams, optimize campaigns, analyze performance with analytics tools, and drive ROI with data-driven decisions.

Qualifications

• Proven experience as a Digital Marketing Manager or senior leader in e-commerce (multi-channel focus).
• Developed and executed multi-channel digital marketing strategies.
• Expertise in SEO, SEM, PPC, social media, and email marketing.

Responsibilities

• Develop and implement integrated digital marketing strategies to drive traffic, conversions, and revenue for the e-commerce platform.
• Manage and optimize paid advertising campaigns (PPC, social ads), SEM, and SEO to maximize ROI.
• Oversee content marketing initiatives including blog posts, website copy, and social content for brand consistency.
• Develop and execute email marketing campaigns with segmentation and automation.
• Analyze campaign performance using analytics tools and provide actionable insights.
• Collaborate with cross-functional teams (product, sales, web development) for cohesive marketing.

Skills

Digital marketing strategy

Multi-channel campaigns

SEO/SEM

PPC advertising

Email marketing

Content marketing

Analytics & reporting

Leadership

Tools

Google Analytics

Marketing automation

SEO tools

Job description

About the Role

Our client is seeking an experienced and strategic Digital Marketing Manager to lead their e-commerce initiatives from their office in Kimberley . This role is responsible for developing and executing comprehensive digital marketing strategies to drive online sales, brand visibility, and customer engagement. You will oversee various channels, including SEO, SEM, social media, email marketing, and content marketing, ensuring alignment with overall business objectives. This is a fantastic opportunity for a results-oriented marketer to shape the digital future of our brand in a dedicated office environment.

Key Responsibilities

• Develop and implement integrated digital marketing strategies to drive traffic, conversions, and revenue for the e-commerce platform.
• Manage and optimize paid advertising campaigns (PPC, social ads), SEM, and SEO efforts to maximize ROI.
• Oversee content marketing initiatives, including blog posts, website copy, and social media content, ensuring brand consistency and engagement.
• Develop and execute email marketing campaigns, including list segmentation, automation, and performance analysis.
• Analyze marketing campaign performance using analytics tools, providing regular reports and actionable insights to drive continuous improvement.
• Collaborate with cross-functional teams (product, sales, web development) to ensure cohesive marketing efforts and a seamless customer experience.

Requirements

• Proven experience as a Digital Marketing Manager or similar leadership role, with a strong focus on e-commerce.
• Demonstrated success in developing and executing multi-channel digital marketing strategies.
• Expertise in SEO, SEM, PPC advertising, social media marketing, and email marketing.
• Proficiency with web analytics tools (e.g., Google Analytics) and marketing automation platforms.
• Strong analytical and problem-solving skills, with the ability to translate data into actionable strategies.
• Excellent leadership, communication, and project management skills.

Benefits

• Highly competitive salary and performance-based bonuses.
• Comprehensive medical aid and retirement fund benefits.
• Generous employee discounts on company products.
• Opportunities for professional development and industry certifications.
• A collaborative and focused work environment in Kimberley.