Digital Marketing Manager - SEO & Content

Placements24; Kimberley; Hybrid; CAD 80,000 - 110,000; Full time

Benefits offered by this job

Competitive salary

Hybrid work model

Medical aid and retirement fund

Job summary

Placements24 in Kimberley seeks a strategic Digital Marketing Manager specializing in SEO and Content to lead initiatives from our Kimberley office. This hybrid role focuses on growing organic visibility, driving qualified traffic, and creating content that resonates with the target audience.

You will develop a holistic SEO strategy (technical SEO, on-page optimization, link building) and manage engaging content across blogs, website, and social channels, while analyzing performance and

Qualifications

• Bachelor's degree in Marketing, Communications, English, or a related field.
• 5+ years in digital marketing with emphasis on SEO and content strategy.
• Proven ability to drive organic traffic and improve search rankings.
• Experience with SEO tools and CMS platforms.
• Strong writing, editing, and strategic content development skills.

Responsibilities

• Develop and implement a holistic SEO strategy (technical SEO, on-page optimization, link building).
• Oversee creation and management of high-quality content across blogs, website copy, and social media.
• Conduct keyword research, competitive analysis, and content gap analysis to inform strategy.
• Monitor and analyze SEO and content performance, providing regular reports and insights.
• Collaborate with design and development teams to improve website usability, crawlability, and UX.

Skills

Content strategy

SEO

Writing

Editing

Analytics

Education

Bachelor's degree in Marketing or related field

Tools

SEMrush

Ahrefs

Google Analytics

CMS

Job description

About the Role

Our client is seeking a strategic and experienced Digital Marketing Manager specializing in SEO and Content to lead initiatives from their Kimberley office. This role will involve developing and executing comprehensive strategies to enhance organic search visibility, drive qualified traffic, and create engaging content that resonates with the target audience. You will be responsible for overseeing both SEO efforts and content creation pipelines, ensuring alignment with overall marketing objectives and brand voice. This hybrid position offers a significant opportunity to shape the digital presence of a growing organization and contribute to its success.

Key Responsibilities

• Develop and implement a holistic SEO strategy, encompassing technical SEO, on-page optimization, and link building.
• Oversee the creation and management of high-quality, engaging content across various platforms, including blog posts, website copy, and social media.
• Conduct in-depth keyword research, competitive analysis, and content gap analysis to inform strategy.
• Monitor and analyze SEO and content performance metrics, providing regular reports and actionable insights.
• Collaborate with design and development teams to ensure website usability, crawlability, and optimal user experience.
• Stay abreast of the latest SEO algorithm updates and content marketing trends to maintain a competitive edge.

Requirements

• Bachelor's degree in Marketing, Communications, English, or a related field.
• 5+ years of experience in digital marketing with a strong focus on SEO and content strategy.
• Proven success in driving organic traffic growth and improving search engine rankings.
• Expertise in SEO tools (e.g., SEMrush, Ahrefs, Google Analytics) and content management systems (CMS).
• Excellent writing, editing, and content strategy development skills.
• Strong analytical and problem-solving abilities, with a strategic mindset.

Benefits

• Competitive salary with annual performance reviews and potential bonuses.
• Hybrid work model providing flexibility between the office and remote work.
• Comprehensive medical aid and retirement fund contributions.
• Generous allowance for professional development, training, and conference attendance.
• Opportunity to lead significant digital marketing functions in Kimberley .