Performance Marketing Lead (User Acquisition)

Jobgether; Canada; À distance; CAD 90 000 - 140 000; Plein temps

Avantages offerts par ce poste

Fully remote work

Full-time role in international team

Exposure to large-scale budgets

Growth and performance-driven culture

Résumé du poste

Jobgether is seeking a Performance Marketing Lead (User Acquisition) based in Canada to drive user acquisition strategies across Meta, Google, TikTok, AppLovin, and more. You will own paid campaigns, optimize CAC/ROAS, and maximize LTV through data-driven experiments.

Lead cross-functional teams, leverage attribution tools like AppsFlyer or Adjust, and scale international campaigns while maintaining profitability.

Qualifications

• 5+ years in performance marketing, digital advertising, or user acquisition.
• Hands-on experience planning and optimizing paid campaigns across Meta, Google, TikTok, and AppLovin.
• Experience managing large advertising budgets and achieving CAC/ROAS targets.
• Strong understanding of CAC, ROAS, LTV, cohort analysis, attribution models, and payback periods.
• Practical use of mobile measurement and attribution platforms such as AppsFlyer or Adjust.
• Ability to design tests and use insights to improve advertising effectiveness.
• Excellent analytical, organizational, and cross-functional collaboration skills.
• Track record of hands-on campaign optimization rather than solely strategic work.

Responsabilités

• Plan, execute, manage, and optimize paid user acquisition campaigns across Meta, Google, TikTok, AppLovin, and other platforms.
• Allocate large advertising budgets based on CAC, ROAS, LTV, and payback metrics.
• Monitor campaign performance, funnels, and cohorts to boost efficiency and profitability.
• Design experiments across audiences, bidding, landing pages, and creatives to improve conversions.
• Collaborate with creative and marketing teams to test and refine ad concepts.
• Measure attribution, cohort analysis, and incrementality to evaluate impact.
• Develop acquisition strategies across multiple markets and expand reach.
• Scale campaigns while maintaining costs and profitability within targets.
• Make data-driven decisions on optimization, budget distribution, and targeting.
• Own campaign execution and drive continuous improvement for measurable business results.

Connaissances

Paid advertising

Campaign optimization

Analytics

Attribution

Budget management

A/B testing

Cohort analysis

Mobile gaming

Outils

Meta

Google

TikTok

AppLovin

AppsFlyer

Adjust

Description du poste

This position is listed on behalf of a partner company, which manages all applications and next steps. Our partner is looking for a Performance Marketing Lead (User Acquisition) based in Canada.

We are looking for an experienced Performance Marketing Lead to drive user acquisition strategies and accelerate profitable growth across multiple digital channels and international markets. In this role, you will take ownership of paid acquisition campaigns across platforms such as Meta, Google, TikTok, and AppLovin, ensuring strong performance and sustainable returns. You will manage substantial advertising budgets, optimize customer acquisition costs, and maximize return on advertising spend and customer lifetime value. Working closely with creative and marketing teams, you will develop data-driven campaigns, test new concepts, and continuously improve conversion performance. You will also leverage advanced attribution tools and user analytics to identify growth opportunities and make informed investment decisions. This is an exciting opportunity to shape acquisition strategies and make a measurable impact in a fast-growing, technology-driven environment.

Accountabilities

• Plan, execute, manage, and optimize paid user acquisition campaigns across Meta, Google, TikTok, AppLovin, and other relevant advertising platforms.
• Manage and allocate significant advertising budgets based on key performance indicators, including customer acquisition cost (CAC), return on ad spend (ROAS), customer lifetime value (LTV), and payback periods.
• Monitor and analyze campaign performance, conversion funnels, and user cohorts to identify opportunities for improving acquisition efficiency and overall profitability.
• Design and implement structured experiments across audience segments, bidding strategies, landing pages, and creative formats to improve conversion rates and reduce acquisition costs.
• Collaborate closely with creative and marketing teams to develop, test, and refine advertising concepts, messaging, and formats using performance insights to guide creative production.
• Measure and evaluate acquisition effectiveness through attribution platforms, cohort analysis, and incrementality testing.
• Develop and execute user acquisition strategies across multiple markets, identifying opportunities to expand campaigns and reach new audiences.
• Scale successful campaigns while maintaining acquisition costs and profitability within established business targets.
• Make data-driven decisions regarding campaign optimization, budget distribution, audience targeting, and channel performance.
• Take direct ownership of campaign execution and continuous improvement, ensuring marketing investments generate measurable and sustainable business results.

Requirements

• At least 5 years of professional experience in performance marketing, digital advertising, or user acquisition, ideally within mobile gaming or consumer mobile applications.
• Proven hands-on experience planning, managing, and optimizing paid advertising campaigns across platforms such as Meta, Google, TikTok, and AppLovin.
• Demonstrated ability to manage substantial advertising budgets and scale acquisition campaigns while consistently meeting customer acquisition cost and profitability objectives.
• Strong understanding of performance marketing metrics and methodologies, including CAC, ROAS, LTV, cohort analysis, attribution models, and payback periods.
• Practical experience with mobile measurement and attribution platforms such as AppsFlyer or Adjust.
• Experience designing and executing creative testing strategies, interpreting results, and using performance insights to improve advertising effectiveness.
• Strong analytical capabilities, with the ability to interpret campaign-level and user-level data, identify performance challenges, and make informed budget allocation decisions.
• A proven track record of personally managing and optimizing acquisition campaigns rather than focusing exclusively on agency coordination or high-level strategy.
• Excellent problem-solving, organizational, and communication skills, with the ability to collaborate effectively across creative, marketing, and other business teams.
• A results-oriented mindset, strong commercial awareness, and the ability to balance growth ambitions with acquisition efficiency and long-term profitability.

Nice-to-have qualifications

• Experience scaling user acquisition campaigns within the mobile gaming industry.
• Previous responsibility for managing paid acquisition strategies across multiple countries and international markets.
• Familiarity with incrementality testing, marketing mix modeling (MMM), and advanced attribution methodologies.
• Experience acquiring customers for fintech, insurance, financial services, or other consumer financial products.

Benefits

• Fully remote working arrangement, offering the flexibility to work from different locations.
• Full-time opportunity within an international and multicultural working environment.
• Opportunity to contribute to the growth of innovative, next-generation digital and financial products.
• Exposure to large-scale user acquisition campaigns and substantial advertising budgets.
• Opportunity to take ownership of marketing strategies and directly influence business growth and profitability.
• Collaboration with international teams representing diverse professional backgrounds and nationalities.
• An ambitious, performance-driven environment that encourages innovation, creativity, and continuous improvement.
• Opportunities to develop expertise in advanced digital advertising platforms, attribution technologies, and data-driven marketing strategies.