Senior Media Buyer (iGaming)

Blazesoft; Vaughan; On-site; CAD 120,000 - 180,000; Full time

Benefits offered by this job

Growth opportunities

Performance bonus

Job summary

Blazesoft, a global gaming and digital entertainment company, seeks a Senior Performance Marketing Manager to own user acquisition across client accounts. You will manage multi‑million-dollar monthly media budgets, primarily through Meta, and drive ROAS, CPR, and first-time-deposit targets with cross-functional teams.

This senior role requires hands-on execution, strategic thinking, and close collaboration with in‑house creative and leadership to scale campaigns and optimize performance across

Qualifications

• Must have deep hands-on Meta Ads experience with scalable budget management.
• This role requires 5+ years in performance marketing or paid media with account management.
• Experience handling multi-account client portfolios and cross-channel campaigns.

Responsibilities

• Own user acquisition across client accounts, targeting ROAS and CPAs.
• ,
• Plan, launch, and optimize campaigns on Meta, TikTok, Snapchat, Google, and programmatic channels.
• Allocate multi-million-dollar monthly budgets by channel performance.
• Continuously test and optimize bid strategies, audiences, placements, and creatives.
• Build robust reporting from impressions to deposits and provide client insights.
• Collaborate with in-house creative teams to ensure compliant assets.
• Maintain conversion tracking integrity and implement server-side tracking.

Skills

Meta Ads

Budget management

Performance marketing

Client-facing

Analytics

A/B testing

Communication

Team collaboration

Campaign optimization

Tools

Meta Ads Manager

TikTok Ads

Snapchat Ads

Google Ads

Programmatic

AppsFlyer

Adjust

Branch

Job description

Location: in-office, full-time (Concord, ON)

About Blazeosoft

Blazesoft is a global gaming and digital entertainment company, and its marketing division delivers a full suite of performance marketing services to internal brands and external clients across the US, LATAM, and Europe

Position Summary

We are seeking a Senior Performance Marketing Manager to join our marketing division to own user acquisition performance across a portfolio of client accounts. The successful candidate will manage multi-million-dollar monthly media budgets, with Meta as the primary channel, and will be accountable for delivering against agreed ROAS, CPR, and first-time-deposit targets for each client.

This is a senior, hands‑on position with direct budget authority, close collaboration with our in‑house creative team, and regular exposure to client stakeholders and senior leadership.

Key Responsibilities

• Own user acquisition performance across an assigned portfolio of client accounts, measured against ROAS, CPR, and cost-per-FTD targets.
  
• Set performance targets with leadership and clients, monitor results, and implement corrective action where performance deviates from plan.
  
• Plan, launch, and optimize campaigns with Meta, TikTok, Snapchat, Google, and programmatic.
  
• Manage multi-million-dollar monthly spend, allocating budget across channels based on performance, and balancing competing client priorities.
  
• Optimize continuously through bid strategy, audience segmentation, placement selection, and creative rotation.
  
• Maintain a structured A/B testing framework across audiences, creative, placements, and landing pages, applying learnings across the portfolio.
  
• Define creative testing priorities and brief the in‑house art and motion teams, ensuring assets remain compliant with platform policy and market advertising standards.
  
• Own conversion tracking integrity across accounts, including Meta Conversions API, server‑side tracking, and server‑to‑server postbacks.
  
• Build reporting that provides visibility from impression through to deposit, including cohort and lifetime value analysis, and present results and recommendations to clients on a regular cadence.
  
• Design and scale AI‑enabled, automation‑first workflows across campaign management, reporting, and creative production to improve performance, team productivity, and speed of insight.
  
• Monitor platform policy, privacy, and attribution changes, adapting strategy proactively, and evaluate new growth opportunities across emerging channels.
  

Requirements

• Demonstrated depth in Meta Ads. Candidates must have personally managed and scaled Meta accounts at significant budget levels and be able to discuss account structure, bidding methodology, and testing approach in detail.
  
• Minimum five years of hands‑on performance marketing, paid media, or user acquisition experience, with direct platform‑level account management.
  
• Proven management of multi-million‑dollar media budgets with documented performance outcomes.
  
• Experience managing multiple accounts, brands, or clients concurrently.
  
• Expertise in desktop and web acquisition, including conversion rate optimization, funnel and landing page testing, and conversion event strategy.
  
• Working knowledge of Meta Conversions API, server‑side tracking, and server‑to‑server postbacks, with the ability to diagnose attribution and data issues.
  
• Strong analytical capability, including assessing statistical significance and translating cross‑platform data into clear recommendations.
  
• Professional communication skills, including presenting performance results to client stakeholders.
  

Preferred Qualifications

• Experience in iGaming, sweepstakes, sports betting, or another high‑LTV, compliance‑sensitive vertical.
  
• Agency or client‑facing performance marketing experience.
  
• Additional channel depth in TikTok, Snapchat, Google Ads, or a demand‑side platform.
  
• Mobile app user acquisition experience, including AppsFlyer, Adjust, or Branch.
  
• Experience building AI‑assisted or automation‑first workflows within a media buying or reporting environment.
  
• Candidates without iGaming experience will be considered where they have scaled Meta spend in B2C ecommerce, subscription, or fintech.
  
• A senior role with genuine budget authority and clear ownership of performance outcomes.
  
• Competitive base salary and performance‑based bonus tied to measurable results.
  
• Direct collaboration with senior leadership and an in‑house creative and motion team.
  
• Growth opportunity within a scaling international group, including a path toward team leadership.