Performance Marketing Manager

Valnet; Montreal; On-site; CAD 70,000 - 110,000; Full time

Benefits offered by this job

Health insurance

Daily snacks & coffee

Competitive bonus structure

Job summary

Valnet is seeking a Performance Marketing Manager to drive growth for Travel or Gaming portfolios. You’ll manage paid campaigns end-to-end, optimize conversions, and generate qualified leads. Collaborate with content/SEO teams, test new strategies, and own attribution to improve lead quality.

You’ll work hands-on with Meta Ads, GA4, Looker Studio, and ChatGPT, applying analytics to optimize budgets and ROAS. A performance-driven mindset and 4+ years in digital acquisition are key.

Qualifications

• 4+ years of hands-on experience in performance marketing, paid media, growth marketing, or digital acquisition.
• Proven experience independently managing the full marketing funnel, from campaign execution to lead generation and conversion optimization.
• Hands-on experience with Meta Ads (Facebook and Instagram) and ChatGPT; experience with Google Ads and Microsoft Advertising (Bing) is an asset.
• Strong understanding of performance metrics, including cost per lead, conversion rates, customer acquisition cost, and return on ad spend.
• Experience with conversion tracking, attribution, and analytics tools such as GA4, Looker Studio, and spreadsheets.
• Experience testing and optimizing ad copy, targeting, bidding strategies, and landing pages.
• Analytical, proactive, and comfortable taking ownership of campaign performance.
• Experience in travel, insurance, finance, or other lead generation-focused industries is an asset.

Responsibilities

• Manage and optimize paid acquisition campaigns across Meta Ads (Facebook and Instagram), with exposure to other platforms as needed.
• Own the full marketing funnel, from traffic acquisition and audience targeting to landing pages, lead generation, and conversion optimization.
• Develop and optimize lead generation campaigns for the Travel or Gaming portfolio.
• Monitor campaign budgets and performance metrics, including cost per lead, conversion rates, and return on ad spend, to identify growth opportunities.
• Test and optimize ad copy, creative assets, targeting, bidding strategies, and landing pages to improve campaign performance.
• Manage conversion tracking and analyze campaign data using tools such as GA4, Looker Studio, and spreadsheets to improve attribution and lead quality.
• Collaborate with content, SEO, and development teams to improve landing pages, lead capture forms, and conversion performance.

Skills

Full funnel ownership

Paid media

Performance analysis

Campaign optimization

A/B testing

Analytics & reporting

Tools

GA4

Looker Studio

Spreadsheets

Meta Ads

Google Ads

Microsoft Advertising (Bing)

ChatGPT

Job description

Valnet is looking for a Performance Marketing Manager to drive growth across our Travel or Gaming portfolio. In this hands-on role, you'll manage paid acquisition campaigns end to end, from launching and optimizing ads to improving conversions and generating qualified leads for products.

You'll have the opportunity to test new strategies, identify growth opportunities, and make a direct impact on performance.

Responsibilities

• Manage and optimize paid acquisition campaigns across Meta Ads (Facebook and Instagram), with exposure to other platforms as needed.
• Own the full marketing funnel, from traffic acquisition and audience targeting to landing pages, lead generation, and conversion optimization.
• Develop and optimize lead generation campaigns for the Travel or Gaming portfolio.
• Monitor campaign budgets and performance metrics, including cost per lead, conversion rates, and return on ad spend, to identify growth opportunities.
• Test and optimize ad copy, creative assets, targeting, bidding strategies, and landing pages to improve campaign performance.
• Manage conversion tracking and analyze campaign data using tools such as GA4, Looker Studio, and spreadsheets to improve attribution and lead quality.
• Collaborate with content, SEO, and development teams to improve landing pages, lead capture forms, and conversion performance.

Requirements

• 4+ years of hands-on experience in performance marketing, paid media, growth marketing, or digital acquisition.
• Proven experience independently managing the full marketing funnel, from campaign execution to lead generation and conversion optimization.
• Hands-on experience with Meta Ads (Facebook and Instagram) and ChatGPT; experience with Google Ads and Microsoft Advertising (Bing) is an asset.
• Strong understanding of performance metrics, including cost per lead, conversion rates, customer acquisition cost, and return on ad spend.
• Experience with conversion tracking, attribution, and analytics tools such as GA4, Looker Studio, and spreadsheets.
• Experience testing and optimizing ad copy, targeting, bidding strategies, and landing pages.
• Analytical, proactive, and comfortable taking ownership of campaign performance.
• Experience in travel, insurance, finance, or other lead generation-focused industries is an asset. Knowledge of SEO and content strategy is a plus.
• Full health insurance plan (including medical, dental, and vision).
• Daily on-site snacks & coffee.
• Competitive compensation plan and bonus structure.

Who we are:

Valnet is a company unlike any other. Here, you’ll work alongside passionate, dedicated individuals who bring their best every day, creating an environment that is as inspiring as it is challenging. We are innovative leaders, not passive followers, always pushing the boundaries of what’s possible in our industry. We encourage autonomy and value creative contributions, empowering you to shape meaningful change from day one. Moreover, we don’t just talk about culture – we make it our first priority, fostering a collaborative, fast-paced environment where talent is recognized and rewarded. In our true meritocratic structure, your career can develop quickly, giving you the opportunity to grow professionally and be generously rewarded for your achievements. But don’t take our word for it, visit our corporate website to see for yourself!