Intermediate level MEDIA BUYER

Futuretek; Toronto; On-site; CAD 90,000 - 120,000; Full time

Job summary

Futuretek in Toronto is seeking a data-driven Media Buyer (iGaming) with deep expertise in Meta Ads, Snapchat, TikTok, and StackAdapt. You will be a hands-on optimizer focused on testing, data-driven scaling, and collaborating with creative teams.

Responsibilities include planning and launching campaigns, managing seven-figure budgets, leveraging AppsFlyer, and leading a structured A/B testing framework to maximize ROAS and LTV across mobile installs and first-time deposits.

Qualifications

• 2-4 years hands-on experience in media buying / performance marketing / user acquisition across Meta, TikTok, Snapchat, and StackAdapt.
• Proven ability to manage and optimize large-scale budgets (7 figures annually) with measurable performance impact.
• Deep expertise in campaign optimization, bid strategy, audience segmentation, and conversion rate improvement.
• Strong understanding of mobile app acquisition, AppsFlyer tracking, and post-install event optimization.
• Experience collaborating closely with creative and motion teams on ad concepts and iterations.
• Strong analytical mindset — ability to translate complex data into clear strategic actions.
• Excellent understanding of A/B testing, ROAS optimization, FTD-focused funnels.

Responsibilities

• Plan, launch, and optimize paid user acquisition campaigns across Meta, TikTok, Snapchat, and StackAdapt.
• Manage and scale seven-figure monthly budgets with strong ROAS and user value.
• Leverage AppsFlyer for event mapping, attribution, and cohort analysis.
• Lead creative strategy and testing with the art team for high-performing assets.
• Execute a structured A/B testing framework to identify winning audiences and creatives.
• Continuously optimize campaigns for cost efficiency, engagement, and revenue.
• Build and refine tracking and reporting frameworks for visibility across funnels.
• Monitor platform changes and adapt strategies accordingly.
• Integrate brand awareness and performance campaigns for cross-channel efficiency.
• Explore growth opportunities through programmatic, influencer, and emerging ad networks.

Skills

Media buying

Performance marketing

User acquisition

Budget management

Data analysis

A/B testing

ROAS optimization

Collaboration with creative teams

Tools

AppsFlyer

Meta Business Suite

TikTok Ads Manager

StackAdapt

Job description

We are a performance-driven marketing agency helping brands grow through strategy, creativity, and execution. We work closely with clients, partners, and internal teams to deliver measurable results. As we continue to expand,we’re looking for aMedia Buyer (iGaming)with deep expertise inMeta Ads, Snapchat, TikTok, andStackAdapt— a hands-on optimizer who thrives on testing, data-driven scaling, and creative collaboration.

Key Responsibilities

• Plan, launch, and optimizepaid user acquisition campaignsacrossMeta, TikTok, Snapchat, andStackAdapt, focused on driving high-quality mobile installs and first-time deposits.
• Manage and scale7-figure monthly budgets, ensuring strong ROAS, retention, and user lifetime value.
• LeverageAppsFlyerfor event mapping, attribution, and cohort analysis.
• Leadcreative strategy and testing— collaborate with the art team to produce high-performing static and video assets based on data insights.
• Execute a structuredA/B testing frameworkto identify winning audiences, placements, and creatives.
• Continuouslyoptimize campaignsfor cost efficiency, engagement, and revenue — adjusting bidding, segmentation, and creative rotation in real time.
• Build and refinetracking and reporting frameworksfor visibility across all acquisition funnels.
• Monitor platform changes (SKAN, privacy updates, attribution models) and proactively adapt strategies.
• Integrate and alignbrand awareness and performance campaignsto maximize cross-channel efficiency.
• Explore new growth opportunities through programmatic, influencer, and emerging ad networks.

Requirements

• 2 - 4years of hands-on experience inmedia buying /performance marketing / user acquisitionacrossMeta, TikTok, Snapchat, andStackAdapt.
• Proven ability tomanage and optimize large-scale budgets (7 figures annually)with measurable performance impact.
• Deep expertise incampaign optimization, bid strategy, audience segmentation, and conversion rate improvement.
• Strong understanding ofmobile app acquisition,AppsFlyertracking, andpost-install event optimization.
• Experience collaborating closely withcreative and motion teamson ad concepts and iterations.
• Strong analytical mindset — ability to translate complex data into clear strategic actions.
• Excellent understanding ofA/B testing,ROAS optimization,FTD-focused funnels.
• Competitive compensation andperformance-based bonus structure.
• Direct collaboration with senior leadership and creative teams.
• Access to premium ad tech —AppsFlyer, Meta Business Suite, TikTok Ads Manager,StackAdapt, and more.
• A creative, analytical, and growth-oriented work culture.