Performance Marketing Specialist

Clever Digital Marketing; Vaughan; Hybrid; CAD 65,000 - 75,000; Full time

Benefits offered by this job

Fully remote work environment

Vaughan office option

15 days PTO annually

Comprehensive benefits

MacBook provided

Home office budget

Job summary

Clever Digital Marketing is seeking a Performance Marketing Specialist to own the marketing success on client accounts. You will launch and optimize campaigns across Facebook and Instagram, collaborating with the Client Services team to hit targets and grow revenue.

The role involves managing sizable ad budgets, crafting copy, and partnering with Creative and CSM teams to improve performance. Remote work is supported with a Vaughan office option.

Qualifications

• Minimum 2 years of experience managing performance Facebook campaigns for lead generation or e-commerce.
• Minimum 1 year of experience in direct response marketing.
• Advanced knowledge and practical experience with Facebook and Instagram ad platforms.

Responsibilities

• Launch and manage multiple client campaigns on Facebook, Instagram and other paid social platforms for mid and high-tier clients, ensuring that all campaigns meet or exceed their KPIs.
• Continuously optimize ad performance with CDM best practices and through innovative campaign strategies, audience segmentation, and creative iteration to maximize ROI.
• Regularly analyze campaign performance data to identify trends, insights, and areas for improvement. Use data-driven strategies to enhance campaign effectiveness.
• Work closely with the Performance Marketing Manager and Senior Specialist to identify tactics to improve struggling accounts.
• Proactively identify and pursue opportunities to scale successful campaigns and optimize underperforming ones.
• Use data-driven insights to make informed decisions on budget allocation and targeting strategies.
• Craft high-converting copy to support ad campaigns, landing page conversion rates & video campaign performance.
• Manage a Meta/TikTok ad budget ranging between $150,000 and $300,000 per month of performance spend.
• Scripting for ad copy, creatives, and different messaging in your advertorials.
• Collaborate with our Creative team to improve video ad campaigns.
• Collaborate with the CSM team to identify and resolve high-level issues.

Skills

Facebook Ads

Instagram Ads

Performance marketing

Analytical thinking

Budget management

Communication skills

Direct response

Tools

Facebook Ads Manager

Instagram Ads Manager

TikTok Ads

Job description

Department: Paid Social

Location: Canada

Compensation: CA$65,000 - CA$75,000 / year

Description

Who We Are

Mission: At Clever Digital Marketing, we are on a mission to empower large-scale home improvement companies by fueling their top-line revenue through innovative digital marketing strategies. By bridging the gap in the industry for a highly profitable digital lead vendor, we’ve created a unique space where growth isn’t just supported—it’s catalyzed.

Product: Clever Digital Marketing delivers outcome-driven paid advertising and strategic advising solutions. We don’t focus on clicks and impressions—we focus on net sales. Our customized, data-driven strategies are tailored to each client’s unique needs, ensuring measurable impact and scalable profitability.

Scale: In just three years, we’ve partnered with over 50 large-scale home improvement companies across the USA and Canada, helping them generate $250 million in revenue. By integrating seamlessly with our partners and leveraging our core value of Extreme Ownership, we’ve set bold targets, driving shared success. We’re on track to help our clients achieve $325 million in revenue next year.

Impact: As trusted subject matter experts in the home improvement space, we are redefining what it means to deliver value. Our commitment to authenticity and collaboration ensures we remain a powerhouse of growth, innovation, and measurable results for every client we serve.

Who We're Looking For

CDM is seeking a dedicated Performance Marketing Specialist with Meta advertising experience and a relentless focus on hitting performance targets. The ideal candidate must possess a strong desire to learn and solve problems, lead account strategy and scale accounts.

As a Performance Marketing Specialist, you take the lead and full ownership of the marketing success on accounts, while our Client Services team takes ownership of the client relationship, assisting you with hitting your targets.

What You'll Do

• Launch and manage multiple client campaigns on Facebook, Instagram and other paid social platforms for mid and high-tier clients, ensuring that all campaigns meet or exceed their KPIs
• Continuously optimize ad performance with CDM best practices and through innovative campaign strategies, audience segmentation, and creative iteration to maximize ROI
• Regularly analyze campaign performance data to identify trends, insights, and areas for improvement. Use data-driven strategies to enhance campaign effectiveness
• Work closely with the Performance Marketing Manager and Senior Specialist to identify tactics to improve struggling accounts
• Proactively identify and pursue opportunities to scale successful campaigns and optimize underperforming ones
• Use data-driven insights to make informed decisions on budget allocation and targeting strategies
• Craft high-converting copy to support ad campaigns, landing page conversion rates & video campaign performance
• Manage a Meta/TikTok ad budget ranging between $150,000 and $300,000 per month of performance spend
• Scripting for ad copy, creatives, and different messaging in your advertorials
• Collaborate with our Creative team to improve video ad campaigns
• Collaborate with the CSM team to identify and resolve high-level issues

What You Will Not Do

• Client Communication
• 30-day client approvals
• Siloed or extremely collaborative work – at CDM, we believe in a fine balance between the two

What We're Looking For

• Minimum 2 years of experience managing performance Facebook campaigns for lead generation or e-commerce accounts
• Minimum 1 year of experience in direct response marketing
• Experience with creative briefs & ideating video campaigns
• Advanced knowledge and practical experience with Facebook and Instagram ad platforms
• Strong analytical and strategic thinking abilities
• Highly organized and detail-oriented with excellent communication skills, both written and verbal
• Highly preferred: Experience in enhancing conversion rate optimization
• Highly preferred: Agency experience

What We Offer

• An incredible team and culture. We’re a high-performance, feedback-oriented, and data-driven organization where everyone is empowered to succeed. Our culture thrives on collaboration, extreme ownership, and a commitment to continuous improvement. We believe in integrity as a cornerstone of our success, making decisions that align with our principles even when it’s challenging. We celebrate winning together by supporting and lifting each other up, ensuring every victory is shared. At our core, we embrace Kaizen, the philosophy of continuous improvement, knowing that small changes can lead to extraordinary results. This is more than a workplace—it’s a place where you’ll grow, learn, and thrive alongside passionate teammates who are as invested in your success as you are.
• Be part of a rapidly scaling company that’s redefining performance marketing for the home improvement industry.
• Competitive compensation that reflects your expertise and contributions.
• Enjoy the flexibility of a fully remote work environment, with the option to collaborate in person at our beautiful Vaughan office whenever you need a change of pace.
• 15 days of paid time off (PTO) annually, with the freedom to use them as you see fit.
• Comprehensive group benefits, including health, dental, and more, to support your well-being.
• A company-provided MacBook and a home office budget to help you create your ideal workspace.
• Merch deliveries to help you get started and feel part of the team.
• A work abroad policy to support you when you need a fresh perspective or a new working environment.
• Opportunities to connect with #Clever teammates in person, whether at our Vaughan office, through meetups across Canada, or at company-wide events and off-sites.

Clever Digital Marketing values the unique skills and experiences each individual brings to the team. We are happy to provide reasonable accommodations to candidates in need of support during the recruitment and selection process. Please note that artificial intelligence (AI) may be utilized during the interview or candidate evaluation process to support the fair and efficient screening, assessment, and selection of applicants.