Performance Marketing Manager

HRB; Toronto; On-site; CAD 90,000 - 130,000; Full time

Job summary

HRB is bringing paid acquisition in-house and launching our mobile app. You'll own performance across Meta, Google, and app channels, run a relentless creative testing cadence, and be the person who explains CAC movements week to week.

This IC role partners with the Growth Product Marketing Manager to scale strategy, manage budgets, and drive revenue. You’ll own campaigns, conversions, and reporting, transitioning from agency work to full channel ownership.

Qualifications

• 3–6 years managing paid performance in-house
• Hands-on Meta and Google Ads experience
• App growth experience: Apple Search Ads, UAC, or MMP attribution (AppsFlyer / Adjust / Branch)
• Strong data analysis and reporting skills
• Willing to step into a Manager title and own it
• Fintech, financial services, or loyalty/rewards experience is a strong plus
• Bonus: TikTok Ads experience as we explore the channel

Responsibilities

• Day-to-day management of Meta and Google Ads – campaign setup, bid strategy, budget pacing, creative rotation
• App growth: Apple Search Ads, Google UAC, and ASO strategy – app store listing, keyword optimization, A/B testing
• Creative testing framework: structured experiments across audiences, creatives, and copy
• Attribution and reporting – own our MMP setup (AppsFlyer/Adjust), CAC by channel, ROAS by segment
• Landing page and App Store conversion optimization in collaboration with design
• Transition from agency: audit existing accounts, own the handoff, hit the ground running

Skills

Paid performance management

Meta Ads

Google Ads

Data analysis

Budget ownership

Tools

AppsFlyer

Adjust

Branch

Apple Search Ads

Job description

About the role

We're bringing paid acquisition in-house and launching our mobile app. You'll own performance across Meta, Google, and app channels, run a relentless creative testing cadence, and be the person who knows exactly why CAC moved last week.

You'll work closely with our Growth Product Marketing Manager who sets the campaign strategy and messaging - your job is to take that and scale it. Fast feedback loops, tight iteration, and a direct line between your optimizations and revenue.

This is an IC role - you won't manage people, you'll manage channels, budgets, and outcomes. For the right person, it's a step up in title and ownership without the overhead of building a team.

What you'll own

• Day-to-day management of Meta and Google Ads - campaign setup, bid strategy, budget pacing, creative rotation
• App growth: Apple Search Ads, Google UAC, and ASO strategy - app store listing, keyword optimization, A/B testing
• Creative testing framework: structured experiments across audiences, creatives, and copy - weekly velocity
• Attribution and reporting - own our MMP setup (AppsFlyer/Adjust), CAC by channel, ROAS by segment
• Landing page and App Store conversion optimization in collaboration with design
• Transition from agency: audit existing accounts, own the handoff, hit the ground running

Who you are

• 3-6 years managing paid performance in-house - you've owned budgets and accounts directly, not just reported on them
• Hands-on Meta and Google Ads experience - you know how to build and optimize campaigns, not just read dashboards
• App growth experience: Apple Search Ads, UAC, or MMP attribution (AppsFlyer / Adjust / Branch)
• Strong with data - you pull your own reports, spot anomalies early, and know what levers to pull
• Hungry to step up - this may be your first Manager title and you're ready to own it
• Fintech, financial services, or loyalty/rewards experience is a strong plus
• Bonus: TikTok Ads experience as we explore the channel