Performance Creative Strategist for Meta & DTC Growth

KittySpout; Canada; On-site; CAD 46,000 - 93,000; Full time

Benefits offered by this job

Performance bonus

Job summary

KittySpout is seeking a Performance Creative Strategist to own the ideation, scripting, planning, and management of the creative process. The role focuses on Meta VSLs, UGC ads, and high-converting direct response creatives that scale across paid channels.

The team spends $2M+ monthly on Meta, and the candidate should bring 3+ years of DTC performance creative experience, with AI stack in production and VSL copywriting expertise.

Qualifications

• 3+ years of experience in performance creative for DTC brands or agencies.
• Deep DTC experience with brands and spend levels behind your work.
• Experience briefing short and long form VSLs.
• Proven VSL copywriting for DR/performance.
• Ability to deliver volume and quality within a week.
• Fluent in English.
• Willing to work overtime when needed.
• Excellent cultural fit.
• Run AI stack in production.

Responsibilities

• Manage the full creative process from scripting to final creative.
• Drive measurable improvements in ad metrics across digital channels via creative.
• Script direct response creatives.
• Dissect performance data to improve creatives.
• Work with marketing to brainstorm new concepts.
• Conduct strategic customer and competitor research.
• Provide monthly and quarterly creative reports.
• Decide next steps to scale Meta Ads via better creative.
• Produce a minimum of 15 ad briefs per week.

Skills

Direct response advertising

VSL scripting

Meta ads optimization

AI in production

Performance analytics

DR copywriting

Volume delivery

DTC brand experience

Tools

Northbeam

Facebook Ads

Spreadsheets

Job description

KittySpout is seeking a Performance Creative Strategist to own the ideation, scripting, planning, and management of the creative process. The role focuses on Meta VSLs, UGC ads, and high-converting direct response creatives that scale across paid channels.

The team spends $2M+ monthly on Meta, and the candidate should bring 3+ years of DTC performance creative experience, with AI stack in production and VSL copywriting expertise.