Creative Strategist (CPG & Performance Marketing)

Square Digital Inc.

Vancouver

On-site

CAD 70,000 - 100,000

Full time

14 days+

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Job summary

Square Digital is seeking a Creative Strategist with a strong background in CPG, DTC, and performance marketing to drive revenue growth across Meta, TikTok, YouTube and Google Ads. You will develop, execute and optimize creative strategies and work closely with paid media teams to translate data into creative insights.

You will move from performance analysis to hands-on creative editing in Figma or Adobe Creative Cloud, deliver compelling briefs, and guide campaigns from concept to launch while

Qualifications

3-6+ years experience in Creative Strategy, Growth Marketing, Performance Marketing, or a related role.
Proven experience working with CPG, DTC, or consumer brands.
Demonstrated success scaling campaigns across Meta, TikTok and Google Ads.
Strong understanding of consumer psychology and buying behavior.
Ability to translate performance data into actionable creative recommendations.
Exceptional communication and presentation skills.

Responsibilities

Develop creative strategies aligned with client growth objectives.
Conduct audience, competitor, and market research to uncover opportunities.
Identify consumer motivations, pain points, objections, and purchase drivers.
Build messaging frameworks and creative testing roadmaps.
Create campaign concepts for evergreen, seasonal, promotional, and product launch initiatives.
Develop creative hypotheses and testing plans designed to improve campaign performance.
Partner closely with Paid Media Specialists to improve account performance.
Analyze Meta and Google Ads data to identify creative opportunities.
Review key performance metrics including ROAS, CPA, CTR, CPC, Conversion Rate, MER, CAC.
Develop creative recommendations based on performance trends and insights.
Continuously monitor competitors, emerging creative trends, and platform changes.
Create detailed creative briefs for designers, copywriters, content creators, and video editors.
Conceptualize and oversee production of static ads, UGC campaigns, short-form video, product launches, landing pages, and promotions.
Ensure assets align with brand guidelines while maximizing performance.
Review and approve creative prior to launch.
Make on-the-fly creative edits and optimizations based on performance & insights.
Develop ad variations for testing new hooks, messaging, offers, formats, and visuals.
Collaborate with designers and editors while maintaining the ability to execute independently.

Skills

Creative Strategy

Growth Marketing

Performance Marketing

Consumer psychology

Communication

Tools

Meta Ads Manager

Google Ads

TikTok Ads

Figma

Adobe Illustrator

Adobe Creative Cloud

ClickUp

Google Workspace

Slack

Job description

Creative Strategist (CPG & Performance Marketing)

Start date: July 1, 2026

Creative Strategist (CPG & Performance Marketing)

About Square Digital

Square Digital is a growth-focused digital agency helping ambitious brands scale through performance marketing, Shopify eCommerce, creative strategy, digital experiences, and product development.

We work with a mix of emerging and established consumer brands, helping them acquire customers, increase retention, improve conversion rates, and drive sustainable revenue growth through data-driven creative and performance marketing.

We're looking for a Creative Strategist who understands the intersection of consumer psychology, design, and paid media performance.

This role is ideal for someone who loves analyzing what makes consumers buy, building winning creative concepts, and working closely with performance marketing teams to drive measurable business outcomes.

The Opportunity

We are seeking an experienced Creative Strategist with a strong background in Consumer Packaged Goods (CPG), Direct-to-Consumer (DTC) brands, and performance marketing.

This is not a traditional brand strategy role.

You will be responsible for developing, executing, and optimizing creative strategies that directly impact client revenue growth across Meta, TikTok, YouTube and Google Ads.

The ideal candidate combines strategic thinking with hands‑on creative execution and can confidently move from analyzing performance data to building or editing creative assets themselves.

You should be equally comfortable discussing consumer insights with a client, reviewing Meta ad performance, and opening Figma or Adobe Creative Cloud to improve an ad concept.

Key Responsibilities

Develop creative strategies aligned with client growth objectives.
Conduct audience, competitor, and market research to uncover opportunities.
Identify consumer motivations, pain points, objections, and purchase drivers.
Build messaging frameworks and creative testing roadmaps.
Create campaign concepts for evergreen, seasonal, promotional, and product launch initiatives.
Develop creative hypotheses and testing plans designed to improve campaign performance.

Performance Marketing Collaboration

Partner closely with Paid Media Specialists to improve account performance.
Analyze Meta and Google Ads data to identify creative opportunities.
Review key performance metrics including:
ROAS
CPA
CTR
CPC
Conversion Rate
MER
Customer Acquisition Cost
Develop creative recommendations based on performance trends and insights.
Continuously monitor competitors, emerging creative trends, and platform changes.

Creative Development & Execution

Create detailed creative briefs for designers, copywriters, content creators, and video editors.
Conceptualize and oversee production of:
Static advertisements
UGC campaigns
Short-form video
Product launch campaigns
Landing page concepts
Promotional campaigns.
Ensure all creative assets align with brand guidelines while maximizing performance.
Review and approve creative prior to launch.

Design & Creative Production

Make on-the-fly creative edits and optimizations based on performance & insights.
Develop ad variations for testing new:
Hooks
Messaging
Offers
Creative formats
Visual treatments
Collaborate with designers and editors while maintaining the ability to execute independently when needed.
Maintain consistent visual quality across all client campaigns.
Lead creative strategy discussions with clients & internal team.
Present campaign concepts and performance insights.
Communicate recommendations supported by data and consumer behavior analysis.
Act as a strategic advisor on creative performance and customer acquisition initiatives.
Build client confidence through proactive recommendations and thought leadership.

Reporting & Optimization

Conduct weekly and monthly creative performance reviews.
Identify trends, patterns, and opportunities across campaigns.
Maintain creative testing documentation and learning repositories.
Develop recommendations for scaling successful campaigns.
Create actionable insights that improve future creative performance.

Required Qualifications

3-6+ years experience in Creative Strategy, Growth Marketing, Performance Marketing, or a related role.
Proven experience working with CPG, DTC, or consumer brands.
Demonstrated success scaling campaigns across Meta. TikTok and Google Ads experience is nice-to-have.
Strong understanding of consumer psychology and buying behavior.
Ability to translate performance data into actionable creative recommendations.
Exceptional communication and presentation skills.

Tools & Platforms

Advertising Platforms

Meta Ads Manager
Google Ads
TikTok Ads

Design & Creative

Figma
Adobe Illustrator
Adobe Creative Cloud
ClickUp
Google Workspace
Slack

Nice to Have

Shopify experience
Amazon advertising knowledge
Retail and omnichannel marketing experience
Triple Whale
Northbeam
Motion
AI creative tools such as ChatGPT, Midjourney, Runway, Veo, Claude, or similar platforms

What Success Looks Like