Media Buyer & Creative Strategist

Community Sports Partners; Toronto; On-site; CAD 23,000 - 38,000; Full time

Job summary

Community Sports Partners seeks a performance marketer to own paid social across our brands. You’ll drive registrations by guiding creative strategy, running rigorous tests, and analyzing full-funnel results.

You’ll manage Meta accounts, design testing calendars, brief UGC creators, optimize landing pages, and report weekly KPIs such as CPL and CAC, with 4+ hours overlap with US Eastern Time. A dedicated video editor and founder access support rapid iteration in a fast-growing, AI-forward stack.

Qualifications

• 3+ years hands-on Meta buying in direct-response lead generation.
• Managed budgets of US $20K+/month or larger.
• Demonstrated testing methodology with measurable results.
• Strong measurement literacy: attribution windows, blended CAC vs in-platform ROAS.
• Fluent English, both written and spoken.
• Comfort with spreadsheet-level analysis and cohorting performance.

Responsibilities

• Own Meta ad accounts end-to-end across brands: structure, budgets, pacing, scaling.
• Lead the creative testing engine with hypotheses per test (hook, angle, format, audience).
• Analyze creative performance: hook rate, CTR, CPL, and where ads win or lose.
• Brief UGC creators and our video editor; craft hooks and ad copy in English.
• Oversee full-funnel performance: landing pages, lead forms, and event match quality.
• Plan seasonal campaigns around registration windows; localize campaigns for geo targets.
• Provide weekly scorecards with registrations, CPL, CAC, and blended efficiency.

Skills

Meta buying

Direct-response

Testing methodology

Measurement literacy

English fluency

Spreadsheet analysis

Tools

Meta Ads Manager

CAPI

AI tools

Job description

We're a rapidly growing sports and recreation group operating across Canada and South Florida: recreational leagues and programs serving thousands of families (SportStars), a premier indoor soccer facility (Americas Got Soccer), and new consumer tech heading to market. 100+ team members, multiple brands, growing ~40% per year. Paid media acquisition is a core part of our growth engine — roughly $600K USD per year in spend across the portfolio, with Meta as the primary channel.

The role: You own paid social performance. Your job is to turn ad spend into program registrations at target cost — through creative strategy, disciplined testing, and full-funnel analysis. This is a performance seat: you'll spend most of your time deciding what creative gets made, reading what the data says about it, and briefing the next iteration. You'll have a dedicated video editor to execute against your briefs, direct access to the founder, and an AI-forward stack (we expect heavy use of AI tools across creatives and campaign analysis).

What you'll own

• Meta ad accounts end-to-end across brands: structure, budgets, pacing, and scaling
• The creative testing engine: an always-on testing calendar with clear hypotheses per test (hook, angle, format, audience)
• Creative analysis: hook rate, hold rate, CTR, and CPL by creative — diagnosing exactly where each ad wins or loses people, and briefing the next variant
• Briefing and directing UGC creators and our video editor; writing hooks and ad copy in English
• Full-funnel performance: landing pages and lead forms, CAPI setup and event match quality, and speed-to-lead handoffs with our sales teams
• Seasonal campaign planning around registration windows (fall/winter/spring/summer sessions, camps, leagues)
• Localized campaigns done right: geo-radius targeting, small remarketing pools, frequency management in limited markets
• A weekly scorecard in business terms: registrations, CPL, CAC, and blended efficiency — not vanity metrics

• 3+ years hands-on Meta buying in **direct-response lead generation** — local services, gyms/fitness, education/enrollment, events, memberships. (Ecommerce-only backgrounds usually don't translate here.)
• You've managed meaningful budgets (US $20K+/month, or scaled accounts significantly) and can show the numbers story behind ads you briefed or built
• A real testing methodology you can articulate unprompted — not one-off experiments
• Measurement literacy: attribution windows, click vs. view-through, blended CAC vs. in-platform ROAS, and healthy skepticism about what Ads Manager claims
• Fluent English, written and spoken — all customer-facing copy is English
• Comfort with spreadsheet-level analysis and cohorting performance by creative
• Full-time availability with 4+ hours of daily overlap with US Eastern Time

Compensation: $1,500-2,500 USD per month depending on experience