Media Buyer & Creative Strategist

AGS Youth Soccer Club; Toronto; On-site; CAD 23,000 - 39,000; Full time

Job summary

AGS Youth Soccer Club is seeking a skilled Paid Social Manager to own Meta ad performance across brands. You will translate ad spend into registrations through creative strategy, rigorous testing, and full-funnel analysis, supported by a video editor and AI-based tools.

You’ll lead end-to-end campaigns, develop hypotheses for tests, and optimize hooks, formats, audiences, and landing pages. Strong measurement, English fluency, and US ET overlap are required.

Qualifications

• 3+ years hands-on Meta buying in direct-response lead generation.
• Managed meaningful budgets (US $20K+/month) and can show the numbers behind ads.
• A real testing methodology you can articulate unprompted.
• Measurement literacy: attribution windows, blended CAC vs in-platform ROAS.
• Fluent English, written and spoken.
• Comfort with spreadsheet-level analysis and cohorting performance by creative.
• Full-time availability with 4+ hours of daily overlap with US Eastern Time.

Responsibilities

• Meta ad accounts end-to-end across brands: structure, budgets, pacing, and scaling
• The creative testing engine: an always-on testing calendar with clear hypotheses per test
• Creative analysis: hook rate, hold rate, CTR, and CPL by creative; brief next variant
• Brief and direct UGC creators and video editor; write hooks and ad copy in English
• Full-funnel performance: landing pages, lead forms, CAPI setup, and speed-to-lead handoffs
• Seasonal campaign planning around registration windows
• Localized campaigns with geo-radius targeting and limited remarketing pools
• Weekly scorecard: registrations, CPL, CAC, and blended efficiency

Skills

Meta buying

Direct-response

Budget management

Testing methodology

Measurement literacy

Fluent English

Data analysis

Time overlap (US Eastern)

Tools

Meta Ads Manager

CAPI

Job description

We're a rapidly growing sports and recreation group operating across Canada and South Florida: recreational leagues and programs serving thousands of families (SportStars), a premier indoor soccer facility (Americas Got Soccer), and new consumer tech heading to market. 100+ team members, multiple brands, growing :40% per year. Paid media acquisition is a core part of our growth engine — roughly $600K USD per year in spend across the portfolio, with Meta as the primary channel.

The role: You own paid social performance. Your job is to turn ad spend into program registrations at target cost — through creative strategy, disciplined testing, and full-funnel analysis. This is a performance seat: you'll spend most of your time deciding what creative gets made, reading what the data says about it, and briefing the next iteration. You'll have a dedicated video editor to execute against your briefs, direct access to the founder, and an AI-forward stack (we expect heavy use of AI tools across creatives and campaign analysis).

What you’ll own

• Meta ad accounts end-to-end across brands: structure, budgets, pacing, and scaling
• The creative testing engine: an always-on testing calendar with clear hypotheses per test (hook, angle, format, audience)
• Creative analysis: hook rate, hold rate, CTR, and CPL by creative — diagnosing exactly where each ad wins or loses people, and briefing the next variant
• Briefing and directing UGC creators and our video editor; writing hooks and ad copy in English
• Full-funnel performance: landing pages and lead forms, CAPI setup and event match quality, and speed-to-lead handoffs with our sales teams
• Seasonal campaign planning around registration windows (fall/winter/spring/summer sessions, camps, leagues)
• Localized campaigns done right: geo-radius targeting, small remarketing pools, frequency management in limited markets
• A weekly scorecard in business terms: registrations, CPL, CAC, and blended efficiency — not vanity metrics

Requirements

• 3+ years hands-on Meta buying in **direct-response lead generation** — local services, gyms/fitness, education/enrollment, events, memberships. (Ecommerce-only backgrounds usually don't translate here.)
• You've managed meaningful budgets (US $20K+/month, or scaled accounts significantly) and can show the numbers story behind ads you briefed or built
• A real testing methodology you can articulate unprompted — not one-off experiments
• Measurement literacy: attribution windows, click vs. view-through, blended CAC vs. in-platform ROAS, and healthy skepticism about what Ads Manager claims
• Fluent English, written and spoken — all customer-facing copy is English
• Comfort with spreadsheet-level analysis and cohorting performance by creative
• Full-time availability with 4+ hours of daily overlap with US Eastern Time

Benefits

Compensation: $1,500-2,500 USD per month depending on experience