Paid Social Campaign Specialist

Canadian Tire Corporation; Toronto; On-site; CAD 50,000 - 65,000; Full time

Benefits offered by this job

Comprehensive benefits and retirement

Performance incentives

Continuing Education Program

Product discounts and wellbeing perks

Job summary

Canadian Tire Corporation is seeking a Specialist, Paid Social to support CTDi, the in‑house digital media agency. You will manage the day‑to‑day trafficking, reporting and analytics for paid social campaigns across multiple platforms.

The role emphasizes collaboration with internal and external partners, ongoing optimization, and delivering actionable insights to improve performance and pacing.

Qualifications

• 1-2 years hands-on experience with social platforms (Facebook, Instagram, Pinterest, TikTok, etc.).
• Strong understanding of Dynamic Ads and Product Catalog requirements.
• Understanding of data management platforms.
• Strong proficiency in Microsoft Office, notably Excel.
• Problem solver with the ability to analyze and prioritize to meet business objectives.

Responsibilities

• Manage day-to-day implementation of paid social campaigns across platforms: setup, monitoring, optimization.
• Facilitate regular check-ins with internal/external partners to guide performance and pacing.
• Assist in troubleshooting delivery and pacing issues; support team in addressing issues.
• Provide recommendations on tactics, audiences, placements, and pacing.
• Prepare weekly, monthly and ad-hoc reporting and analysis.

Skills

Hands-on ad platforms experience

Dynamic Ads and Product Catalog

Data management platforms

Microsoft Excel

Analytical problem solving

Job description

Canadian Tire Corporation is seeking a Specialist, Paid Social to support CTDi, the in‑house digital media agency. You will manage the day‑to‑day trafficking, reporting and analytics for paid social campaigns across multiple platforms.

The role emphasizes collaboration with internal and external partners, ongoing optimization, and delivering actionable insights to improve performance and pacing.