Specialist, Paid Social

Canadian Tire; Toronto; On-site; CAD 50,000 - 65,000; Full time

Benefits offered by this job

Comprehensive benefits and retirement

Performance incentives

Continuing Education Program

Career growth opportunities

Mental health benefits

Profit sharing

Job summary

Canadian Tire is seeking a Specialist, Paid Social to support campaign trafficking, reporting and analytics for CTDi. You will manage day-to-day paid social implementations, coordinate with partners, and provide actionable recommendations to optimize performance.

Ideal candidates have 1–2 years of hands-on paid social experience, strong Excel skills, and a solid understanding of Dynamic Ads and product catalogs. This role offers benefits and growth opportunities within CTDi.

Qualifications

• 1-2 years hands-on paid social media experience
• Strong understanding of Dynamic Ads and Product Catalog requirements
• Familiarity with data management platforms
• Excellent Excel skills, MS Office proficiency
• Analytical thinker who can prioritize to meet business objectives

Responsibilities

• Manage day-to-day implementation of paid social campaigns across platforms
• Coordinate performance pacing and reporting with internal/external partners
• Troubleshoot delivery and pacing issues; address immediate problems
• Provide recommendations on audience targeting, placements and pacing
• Prepare weekly, monthly and ad-hoc reports and analyses

Skills

Social platforms

Dynamic Ads

Data management platforms

Excel

Analytics

Problem solving

Job description

Reporting to the Manager, Paid Social, the Specialist, Paid Social will provide day-to-day technical and analytical support with a key focus on campaign trafficking, reporting, analytics and coordinating other digital campaign-specific tasks for Canadian Tire's In-House Digital Media agency (CTDi).

Responsibilities

• Manage the day-to-day implementation of paid social media campaigns across multiple social media buying platforms including set-up, monitoring and optimization
• Facilitate and maintain regular check-ins with internal and external partners to guide and oversee performance, pacing and general campaign management
• Assist in troubleshooting campaign delivery and pacing issues; support the team in addressing immediate issues
• Provide recommendations on tactics, audiences, placements and pacing for social marketing campaigns
• Responsibility for weekly, monthly and ad-hoc reporting and analysis as required

Requirements

• 1-2 years hands-on experience
• Social platforms (Facebook, Instagram, Pinterest, TikTok, etc.)
• Strong understanding of Dynamic Ads and Product Catalog requirements
• Understanding of data management platforms
• Strong proficiency in Microsoft Office, notably Microsoft Excel
• Problem solver with the ability to analyze and prioritize to meet business objectives

Compensation & Benefits

Our typical hiring range is between $50,000 - $65,000 per annum. Salary decisions are also dependent on other factors such as your experience, industry benchmarks, internal equity and other role-specific requirements.

• Comprehensive benefits and retirement program
• Performance incentives
• Continuing Education Program
• Career growth opportunities and product discounts
• Mental health benefits of $5,000 per year for eligible employees and families
• Canadian Tire Profit Sharing

1-2 years of hands-on paid social media experience; proficiency across Facebook, Instagram, Pinterest, TikTok and similar platforms; strong understanding of Dynamic Ads and Product Catalog requirements; familiarity with data management platforms; strong Microsoft Excel skills