Specialist, Paid Social

The Home Depot; Toronto; On-site; CAD 55,000 - 75,000; Full time

Benefits offered by this job

Comprehensive benefits

Deferred Profit-Sharing Program

15% stock_purchase discount

Merit-based salary increases

Job summary

The Home Depot Canada is seeking an experienced Paid Social Specialist to build and manage best-in-class paid social campaigns across Meta, Pinterest, Reddit and TikTok. You will prepare media recommendations, execute campaigns, and deliver insights for ongoing social media initiatives.

The ideal candidate has 1+ years of social media strategy and paid media experience, with a strong knowledge of campaign optimization, data analysis, and cross-functional collaboration.

Qualifications

• Bachelor’s degree in media or advertising preferred but not essential.
• 1+ years experience in social media strategy and paid media execution.
• Meta Blueprint certification desired.

Responsibilities

• Execute paid social campaigns across Meta, Pinterest, Reddit and TikTok.
• Monitor pacing, delivery and performance; optimize to meet business goals.
• Troubleshoot ad setup and delivery errors in ads manager.
• Analyze data and present media recommendations to Marketing team.
• Provide weekly, monthly and ad hoc campaign reports to stakeholders.
• Collaborate with vendor partners, creative agencies, and advertising teams on planning, buying and reporting.

Skills

Social media strategy

Paid media execution

Meta & Pinterest ads

Data analysis

Campaign optimization

Education

Bachelor in media or advertising

Tools

Meta Ads Manager

Pinterest Ads

TikTok Ads

Reddit Ads

Job description

Pay Range: $55,000 - $75,000

At The Home Depot Canada, we want you to feel valued and supported. The pay range you see represents base salary only. In addition, your total rewards may include: semi-annual bonuses tied to business performance; Deferred Profit-Sharing Program to assist with retirement savings; comprehensive paid benefits; a 15% discount on Home Depot stock purchases; and merit-based salary increases. We are committed to recognizing your efforts and supporting your growth with us.

Are you someone who thrives on helping others succeed, enjoys making an impact, and takes pride in guiding customers to the right solutions for their projects? If you’re also naturally curious and eager to keep learning, consider starting or growing your career with us at The Home Depot.

Position Overview:

We are looking for an experienced social media expert to build and manage best-in-class paid social campaigns. The Paid Social Specialist will plan and deliver campaigns across Meta, Pinterest, Reddit, and TikTok. This role will help in preparing media recommendations, executing campaigns, and providing key insights and findings within The Home Depot Canada’s social media initiatives. The ideal candidate will participate in the development and implementation of all social media programs and will ensure that plans are in line with strategy, as developed by the Marketing and Planning teams.

Key Responsibilities:

Campaign Execution + Management

• Execute paid social media campaigns across various lines of business
• Monitor campaign pacing, delivery and performance making real-time optimizations to deliver on business goals
• Independently troubleshoot set up and delivery errors in ads manager

Data Analysis and Insights

• Analyze data and communicate proposed media recommendations to Marketing team
• Provide and present weekly, monthly and ad hoc campaign reporting to multiple stakeholders

Strategic Planning

• Work with vendor partners, creative agency, and integrated advertising teams on all facets of social media planning, buying and reporting
• Assist in the development of tactical plans for all paid social campaigns targeting multiple sections of the conversion funnel
• Develop the audience targeting strategy for campaigns using first party and third party signals
• Ensure the creative, audience and media strategy are aligned with the campaign objective
• Stay abreast of the latest offerings from all social media platforms (Meta, Pinterest, Reddit, etc), with a strong focus on innovation and testing

Competencies:

• Detail-oriented resulting in flawless execution
• Strong time management and organizational skills with the ability to multi-task and manage deadlines
• Excellent written and verbal communication skills
• In-depth knowledge of social platforms and best practices with a strong passion for staying up on current events, social and content marketing trends
• Team player, able to work collaboratively cross-department and communicate with management
• Naturally curious and action-oriented with an inclination to problem solve and uncover meaning

Skills:

• Seen as a subject matter expert by their peers
• Exceptional knowledge of native Meta and Pinterest advertising platforms
• Strong knowledge of audience targeting capabilities across Meta, Pinterest, Reddit and TikTok
• Experience with product feed implementation, maintenance, and management
• Able to organize and present data that explains a cause and effect relationship that the organization can learn from and that can be used for further program optimization

Direct Manager/Direct Reports:

• Reports to Manager, Paid Social: Sadie Jonker

Travel Requirements:

• N/A

Minimum Education:

• Bachelor in media or advertising preferred but not essential

Minimum Years of Work Experience:

• 1+ years experience in social media strategy and paid media execution

Minimum Leadership Experience:

• N/A

Certifications:

• Meta Blueprint desired

Other Requirements/Assets: French language is an asset

• Retail industry experience is an asset

On site/ in office

Monday through Friday

1 Concorde Gate, North York

In our commitment to efficiency, consistency, and a fair hiring experience for all candidates, The Home Depot Canada uses Artificial Intelligence (AI) technology to assist with the screening and assessment of applicants for this position. This technology is used to quickly and consistently identify candidates whose skills and experience are the strongest match for the role. Our process is designed to ensure human oversight is maintained throughout the selection process.