Specialist, Paid Social

Canadian Tire Corporation; Toronto; On-site; CAD 50,000 - 65,000; Full time

Benefits offered by this job

Comprehensive benefits and retirement

Performance incentives

Continuing Education Program

Product discounts and wellbeing perks

Job summary

Canadian Tire Corporation is seeking a Specialist, Paid Social to support CTDi, the in‑house digital media agency. You will manage the day‑to‑day trafficking, reporting and analytics for paid social campaigns across multiple platforms.

The role emphasizes collaboration with internal and external partners, ongoing optimization, and delivering actionable insights to improve performance and pacing.

Qualifications

• 1-2 years hands-on experience with social platforms (Facebook, Instagram, Pinterest, TikTok, etc.).
• Strong understanding of Dynamic Ads and Product Catalog requirements.
• Understanding of data management platforms.
• Strong proficiency in Microsoft Office, notably Excel.
• Problem solver with the ability to analyze and prioritize to meet business objectives.

Responsibilities

• Manage day-to-day implementation of paid social campaigns across platforms: setup, monitoring, optimization.
• Facilitate regular check-ins with internal/external partners to guide performance and pacing.
• Assist in troubleshooting delivery and pacing issues; support team in addressing issues.
• Provide recommendations on tactics, audiences, placements, and pacing.
• Prepare weekly, monthly and ad-hoc reporting and analysis.

Skills

Hands-on ad platforms experience

Dynamic Ads and Product Catalog

Data management platforms

Microsoft Excel

Analytical problem solving

Job description

Whatyou’lldo

Reporting to the Manager, Paid Social, the Specialist, Paid Social will provide day‑to‑day technical and analytical support with a key focus on campaign trafficking, reporting, analytics and coordinating other digital campaign‑specific tasksfor Canadian Tire’s In‑House Digital Media agency (CTDi).

• Manage the day‑to‑day implementation of paid social media campaigns across multiple social media buying platforms including set‑up,monitoringand optimization
• Facilitate andmaintainregular check‑ins with internal and external partners to guide and oversee performance,pacingand general campaign management
• Assistin troubleshooting campaign delivery and pacing issues; support the team in addressing immediate issues
• Provide recommendations on tactics, audiences,placementsand pacing for social marketing campaigns
• Responsibility for weekly, monthly and ad‑hoc reporting and analysis asrequired

What you bring

• 1-2years hands‑on experienceSocialplatforms (Facebook, Instagram, Pinterest,TikTok,etc)
• Strong understandingofDynamicAdsand Product Catalogrequirements.
• Understanding of data management platforms.
• StrongproficiencyinMicrosoft Office, notably MicrosoftExcel.
• Problem solver with the ability to analyze and prioritize to meet business objectives

We’realways looking forgreat talent! In addition to competitive pay, we offer:

• Comprehensive benefits and retirement program
• Performance incentives, Continuing Education Program
• Otherperksto support your well‑being
• Career growth opportunities and product discounts

Our typical hiring range is between$50,000 - $65,000per annum.

Salary decisions are also dependent on other factors such as your experience, industry benchmarks, internal equity and other role‑specific requirements. For critical roles, the compensation offering will be reviewed to ensure alignment with market rate and conditions and the unique value you bring to the role.

#LI-GT1

This posting represents an existing vacancy within our organization.

We may use artificial intelligence tools as part of our recruitment process to assist in the initial screening of resumes. All hiring decisions, including candidate evaluation, selection, and disposition, are made by human recruiters.

About Us

Canadian Tire Corporation, Limited (“CTC”) is one of Canada’s most admired and trusted companies.With more than 90 Owned Brands, over 1,600 retail locations, financial services, exemplary e‑commerce capabilities, and exciting market‑leading merchandising strategies. We dream big and work as one to innovate with purpose for our customers at every level of our business, investing in new technologies and products, and doubling down on top talent to drive the company forward. We offer competitive salaries and wages to CTC employees, as well as store discounts, supported learning through our Triangle Learning Academy, Canadian Tire Profit Sharing, and retirement and savings programs for eligible employees. As part of our enhanced flex benefits program, we offer mental health benefits in the amount of $5,000 per year for benefits‑eligible employees and their families, including total well‑being, and mental health tools and resources for all employees. Join us in helping to make life in Canada better through living and working our Core Values: we are innovators and entrepreneurs at our core, outcomes drive us, inclusion is a must, we are stronger together and we take personal responsibility. It is an especially exciting time to join CTC and its family of companies where career opportunities are wide‑ranging! Join us, where there’s a place for you here.

Our Commitment to Diversity, Inclusion and Belonging

We are committed to fostering an environment where belonging thrives, and diversity, inclusion and equity are infused into everything we do. We believe in building an organizational culture where people are consistently treated with dignity while respecting individual religion, nationality, gender, race, age, perceived ability, spoken language, sexual orientation, and identification. We are united in our purpose of being here to help make life in Canada better.

Accommodations

We stand firm in our Core Value that inclusion is a must. We welcome and encourage candidates from equity‑seeking groups such as people who identify as racialized, Indigenous, 2SLGBTQIA+, women, people with disabilities, and beyond. Should you require any accommodation in applying for this role, or throughout the interview process, please make them known when contacted and we will work with you to help meet your needs.