Specialist, Digital Operations & Display (Programmatic)

Canadian Tire; Toronto; On-site; CAD 44,000 - 73,000; Full time

Job summary

Canadian Tire Corporation is seeking a Specialist, Digital Operations & Display in Toronto, Ontario. This role involves managing programmatic display and video campaigns across major platforms.

The ideal candidate will have 2+ years in programmatic execution, a strong grasp of digital KPIs, and working knowledge of tools like DV360 and Google Ads. The position offers a salary range between CAD 44,000 and CAD 73,000 annually.

Qualifications

• 2+ years of hands-on experience in programmatic or paid media execution.
• Strong understanding of programmatic fundamentals including RTB and audience types.
• Proficiency in Excel/Google Sheets, particularly with pivot tables.

Responsibilities

• Manage end-to-end trafficking and execution of campaigns across DSPs.
• Build and QA campaign setups including insertion orders and creatives.
• Own daily campaign monitoring ensuring accurate delivery and performance.

Skills

Programmatic execution

DV360

Google Ads

Amazon DSP

Attention to detail

Cross-functional collaboration

Tools

Google Analytics

Excel

Job description

Canadian Tire Corporation is seeking a Specialist, Digital Operations & Display (Programmatic) to join their team in Toronto, Ontario. This role is responsible for managing end-to-end trafficking and execution of programmatic display and video campaigns.

What You'll Do

• Manage end-to-end trafficking and execution of programmatic display and video campaigns across DSPs including DV360, Google Ads, and Amazon DSP
• Build and QA campaign setups: insertion orders, line items, creatives, audiences, brand safety, viewability, frequency caps, and conversion tracking (Floodlight/Pixels)
• Own daily campaign monitoring, ensuring accurate delivery, pacing, and performance against KPIs
• Identify and troubleshoot delivery, pacing, creative, or tracking issues, escalating when necessary
• Execute in-flight optimisations (bid adjustments, budget reallocations, audience refinements, inventory/source optimisation, frequency tuning)
• Ensure proper tagging and tracking implementation, including floodlights, conversion pixels, and verification integrations (IAS, DoubleVerify)
• Partner with internal teams (Strategy, Analytics, Creative) and external vendors to ensure campaigns launch on time
• Maintain campaign documentation (media plans, trafficking sheets, naming conventions, blocking lists, creative matrices, QA checklists)
• Support reporting and insights generation, pulling data from DSPs and analytics platforms
• Contribute to testing roadmaps (audiences, inventory, creative, frequency strategies)
• Ensure adherence to best practices in brand safety, data privacy, and platform governance
• Support billing reconciliation, discrepancy investigations, and media delivery validation

Who You Are

• 2+ years of hands-on experience in programmatic or paid media execution
• Working knowledge of DV360, Google Ads, and Amazon DSP
• Strong understanding of programmatic fundamentals: RTB, audiences (1P/3P), deal types (PMP, PG), inventory types, and bidding strategies
• Solid grasp of digital KPIs and measurement (CTR, CPM, CPA, ROAS, viewability, reach/frequency, attribution)
• Experience with tracking and tagging (Floodlights, pixels, UTM parameters, conversion tracking)
• Familiarity with verification and brand safety tools (IAS, DoubleVerify, MOAT)
• Working knowledge of Google Analytics or similar analytics platforms
• Strong attention to detail with a focus on QA, accuracy, and process rigour
• Proficiency in Excel/Google Sheets (pivot tables, basic formulas)
• Effective communicator with cross-functional collaboration skills

Salary

The typical hiring range is between $44,000 and $73,000 CAD annually. The target salary range is between $50,000 and $60,000 CAD annually.

2+ years of hands-on experience in programmatic or paid media execution; working knowledge of DV360, Google Ads, and Amazon DSP; strong understanding of programmatic fundamentals including RTB, audiences, deal types, and bidding strategies; experience with tracking and tagging; proficiency in Excel/Google Sheets