Specialist, Paid Social

Canadian Tire Corporation, Limited; Toronto; On-site; CAD 50,000 - 65,000; Full time

Benefits offered by this job

Comprehensive benefits and retirement

Performance incentives

Continuing Education Program

Product discounts

Job summary

Canadian Tire Corporation, Limited is seeking a Paid Social Specialist to support CTDi with trafficking, reporting and analytics across social channels. You’ll manage day-to-day setup, monitoring and optimization across major social platforms and coordinate with partners to drive performance.

Ideal candidates have 1–2 years hands-on experience with Facebook/Instagram/TikTok, strong knowledge of Dynamic Ads and Product Catalogs, and solid Excel skills.

Qualifications

• 1-2 years hands-on experience
• Social platforms (Facebook, Instagram, Pinterest, TikTok, etc)
• Strong understanding of Dynamic Ads and Product Catalog requirements.
• Understanding of data management platforms.
• Strong proficiency in Microsoft Office, notably Microsoft Excel.
• Problem solver with the ability to analyze and prioritize to meet business objectives

Responsibilities

• Manage the day-to-day implementation of paid social media campaigns across multiple social media buying platforms including set-up, monitoring and optimization.
• Facilitate and maintain regular check-ins with internal and external partners to guide and oversee performance, pacing and general campaign management.
• Assist in troubleshooting campaign delivery and pacing issues; support the team in addressing immediate issues.
• Provide recommendations on tactics, audiences, placements and pacing for social marketing campaigns.
• Responsibility for weekly, monthly and ad-hoc reporting and analysis as required.

Skills

Social platforms

Dynamic Ads

Product Catalogs

Data management platforms

Problem solving

Tools

Microsoft Excel

Job description

What you’ll do

• Reporting to the Manager, Paid Social, the Specialist, Paid Social will provide day-to-day technical and analytical support with a key focus on campaign trafficking, reporting, analytics and coordinating other digital campaign-specific tasks for Canadian Tire’s In‑House Digital Media agency (CTDi).
• Manage the day-to-day implementation of paid social media campaigns across multiple social media buying platforms including set-up, monitoring and optimization.
• Facilitate and maintain regular check‑ins with internal and external partners to guide and oversee performance, pacing and general campaign management.
• Assist in troubleshooting campaign delivery and pacing issues; support the team in addressing immediate issues.
• Provide recommendations on tactics, audiences, placements and pacing for social marketing campaigns.
• Responsibility for weekly, monthly and ad‑hoc reporting and analysis as required.

What you bring

• 1-2 years hands‑on experience
• Social platforms (Facebook, Instagram, Pinterest, TikTok, etc)
• Strong understanding of Dynamic Ads and Product Catalog requirements.
• Understanding of data management platforms.
• Strong proficiency in Microsoft Office, notably Microsoft Excel.
• Problem solver with the ability to analyze and prioritize to meet business objectives

Benefits

In addition to competitive pay, we offer:

• Comprehensive benefits and retirement program
• Performance incentives, Continuing Education Program
• Other perks to support your well‑being
• Career growth opportunities and product discounts

Our typical hiring range is between $50,000 - $65,000 per annum. Salary decisions are also dependent on other factors such as your experience, industry benchmarks, internal equity and other role‑specific requirements. For critical roles, the compensation offering will be reviewed to ensure alignment with market rate and conditions and the unique value you bring to the role.

About Us

Canadian Tire Corporation, Limited (“CTC”) is one of Canada’s most admired and trusted companies. With more than 90 Owned Brands, over 1,600 retail locations, financial services, exemplary e‑commerce capabilities, and exciting market‑leading merchandising strategies. We dream big and work as one to innovate with purpose for our customers at every level of our business, investing in new technologies and products, and doubling down on top talent to drive the company forward.

We offer competitive salaries and wages to CTC employees, as well as store discounts, supported learning through our Triangle Learning Academy, Canadian Tire Profit Sharing, and retirement and savings programs for eligible employees.

As part of our enhanced flex benefits program, we offer mental health benefits in the amount of $5,000 per year for benefits‑eligible employees and their families, including total well‑being, and mental health tools and resources for all employees.

Join us in helping to make life in Canada better through living and working our Core Values: we are innovators and entrepreneurs at our core, outcomes drive us, inclusion is a must, we are stronger together and we take personal responsibility.

It is an especially exciting time to join CTC and its family of companies where career opportunities are wide-ranging! Join us, where there's a place for you here.

We are one of Canada’s most admired and trusted companies. With world‑class owned brands and exciting market‑leading merchandising strategies, we are continually innovating with purpose: to excite and serve Canadian customers from coast-to-coast. We are connected to communities, big and small, from coast-to-coast, offering products and services that reflect the diverse nature of every one of them. From sports to outdoors, automobiles to homes, we know and understand life in Canada like no other retailer can. We are always on the lookout for curious, creative people who are able to navigate and excel in a rapidly evolving retail environment.

Our Commitment to Diversity, Inclusion and Belonging

We are committed to fostering an environment where belonging thrives, and diversity, inclusion and equity are infused into everything we do.

We believe in building an organizational culture where people are consistently treated with dignity while respecting individual religion, nationality, gender, race, age, perceived ability, spoken language, sexual orientation, and identification.

We are united in our purpose of being here to help make life in Canada better.

Accommodations

We stand firm in our Core Value that inclusion is a must.

We welcome and encourage candidates from equity‑seeking groups such as people who identify as racialized, Indigenous, 2SLGBTQIA+, women, people with disabilities, and beyond.

Should you require any accommodation in applying for this role, or throughout the interview process, please make them known when contacted and we will work with you to help meet your needs.

If you’re ready to take on new challenges – be it in digital, IT, marketing, data & analytics, merchandising, or one of the many other roles we have – there is a place for you here