Associate Manager, Paid Social

Canadian Tire Corporation; Toronto; On-site; CAD 45,460 - 74,390; Full time

Job summary

A leading retail company in Toronto seeks an Associate Manager, Paid Social to oversee campaign execution across social platforms. The successful candidate will manage a team, ensuring high-quality delivery and performance-driven results. They should have at least 5 years of experience in paid social, strong knowledge of analytics, and expertise in platforms like Meta and TikTok. The role offers competitive hourly pay and the chance to work in a fast-paced retail environment.

Qualifications

• 5+ years of paid social experience, preferably in an agency setting.
• Experience in retail and/or eCommerce running performance-focused campaigns.
• Ability to lead and mentor teams.

Responsibilities

• Own paid social channel delivery quality and reporting.
• Lead the paid social team and manage campaign priorities.
• Consult on tactical strategies for integrated media plans.

Skills

Paid social campaign management

People leadership

Vendor relationship management

Performance measurement

Expertise in Meta and TikTok

Google Analytics

Education

Bachelor's degree in Marketing, Business, Economics, Finance, or related field

Job description

Paid Social is a critical growth channel at Canadian Tire Corporation, supporting both brand and performance objectives across retail and eCommerce. The Associate Manager, Paid Social owns day-to-day channel delivery, leading a dedicated pod to execute high-quality, performance-driven campaigns across key social platforms.

This role combines channel ownership, people leadership, vendor management, and governance to ensure paid social programs deliver measurable business outcomes and meet CTC's excellence standards.

• Own paid social channel delivery quality, ensuring consistent execution, reporting, and insights.
• Lead the paid social channel pod, managing priorities, workload balance, and campaign delivery.
• Consult on the tactical strategy for the paid social portion of integrated media plans.
• Serve as a primary vendor relationship owner, driving alignment, performance, and partner satisfaction.
• Ensure the team follows established processes, frameworks, and ways of working.
• Lead and support performance-driven paid social campaigns in a retail environment, focused on traffic, conversion, and revenue outcomes.
• Apply retail and omni-channel best practices to audience strategy, creative guidance, and optimization.
• Contribute to testing, optimization, and applied learnings that improve channel performance over time.
• Develop, train, and certify talent within the in-house paid social team.
• Mentor team members on platform execution, reporting, insights, and partner communication.
• Ensure accurate data capture, tagging, and measurement across paid social platforms and CTC digital properties.
• Collaborate with cross-functional partners (Planning, Creative, Analytics) to support integrated campaign delivery and new initiatives.

What You Bring:

• Bachelor's degree in Marketing, Business, Economics, Finance, or related field
• 5+ years of paid social experience (agency experience preferred)
• Retail and/or eCommerce experience running performance-focused paid social campaigns
• Hands-on expertise across Meta, TikTok, Snap, Reddit, and Pinterest
• Expert in Google Analytics
• Experience leading or mentoring teams and owning vendor relationships
• Strong understanding of media buying, measurement, and reporting
• Ability to operate effectively in a complex, cross-functional organization

The typical hiring range is between $33.00 per hour and $54.00 per hour.

Bachelor's degree in Marketing, Business, Economics, Finance, or related field; 5+ years of paid social experience; retail and/or eCommerce experience; hands-on expertise across Meta, TikTok, Snap, Reddit, and Pinterest; expert in Google Analytics; experience leading or mentoring teams