Paid Social Buyer: Growth & Performance

Dentsu Canada, Inc.; Toronto; On-site; CAD 50,000 - 57,000; Full time

Benefits offered by this job

Medical benefits

Dental benefits

RRSP

Paid time off

Job summary

Dentsu Canada, Inc. in Toronto is seeking a Social Buyer to plan, execute and optimize paid social campaigns across Meta, TikTok, LinkedIn and more.

You will set strategy, build campaigns, track pixels and conversions, and ensure campaigns meet KPIs while aligning with client goals. The role requires 1–3 years of paid social or digital media experience, familiarity with analytics tools, and strong data-driven communication.

Qualifications

• 1–3 years of paid social media/digital media experience.
• Retail DTC (Direct-to-Consumer) client and US market experience a plus.
• Strong knowledge of social platforms (Meta, TikTok, LinkedIn, Pinterest, Snapchat, etc.).
• Proficiency with analytics tools (Adobe Analytics, Google Analytics, or other web analytics platforms).
• Ability to analyze data and communicate insights clearly.

Responsibilities

• Develop paid social strategies aligned with client or brand objectives.
• Build and launch paid social campaigns across major platforms.
• Set up tracking using pixels, UTMs, and platform conversion APIs.
• Monitor daily campaign performance and optimize toward KPIs (CPM, CPC, CTR, CPA, ROAS).
• Prepare weekly, monthly, and end‑of‑campaign reports.
• Collaborate with analytics or tech teams on tagging, tracking, and data flows.

Skills

Paid social media buying

Adobe Analytics

Google Analytics

Pixels

Conversion APIs

Event tracking

Tools

Pixels

Conversion APIs

Event tracking

Job description

Dentsu Canada, Inc. in Toronto is seeking a Social Buyer to plan, execute and optimize paid social campaigns across Meta, TikTok, LinkedIn and more.

You will set strategy, build campaigns, track pixels and conversions, and ensure campaigns meet KPIs while aligning with client goals. The role requires 1–3 years of paid social or digital media experience, familiarity with analytics tools, and strong data-driven communication.