Paid Search Buyer: Campaign Builder & Optimizer

Merkle Italia; Toronto; On-site; CAD 50,000 - 57,000; Full time

Benefits offered by this job

Medical benefits

Dental benefits

RRSP

Paid time off

Job summary

Dentsu Media in Toronto is seeking a Buyer, Search to own Paid Search campaign execution and optimization. You will work with the Director, Performance Media to launch and refine campaigns, applying best practices and automated bidding to drive results.

Ideal candidates have 2–4 years of hands-on Paid Search experience, proficiency with Google Ads, and a keen eye for detail in a fast-paced environment. This is a full-time, on-site role with competitive compensation.

Qualifications

• 2–4 years of hands-on Paid Search campaign management
• Google Ads required; Microsoft Advertising and SA360 exposure is a plus
• Comfortable in-platform: builds, bid strategies, audience and keyword management
• Strong Excel skills (Pivot Tables, VLOOKUPs) and data-driven decision making
• Excellent attention to detail and ability to manage multiple campaigns in a fast-paced environment
• Google Ads certification or progress toward it is an asset
• Curiosity and willingness to learn platform best practices

Responsibilities

• Build, launch, and manage Paid Search campaigns across Google Ads and Microsoft Advertising
• Execute day-to-day bid management and budget pacing to meet goals
• Apply best practices for structure, keywords, ads, extensions, and audiences
• Monitor campaign health and flag issues to the Director, Performance Media
• Support rollout of AI-powered campaign types and automated bidding strategies
• Assist with campaign reporting and performance narratives
• Collaborate with the Coordinator on trafficking, QA, and setup accuracy
• Stay current on platform updates and industry best practices

Skills

Paid Search management

Google Ads

Microsoft Advertising

SA360 exposure

Excel / data analysis

Education

Post-secondary degree or diploma in Media/Advertising/Marketing/Business Administration

Tools

SA360

Microsoft Advertising

Job description

Dentsu Media in Toronto is seeking a Buyer, Search to own Paid Search campaign execution and optimization. You will work with the Director, Performance Media to launch and refine campaigns, applying best practices and automated bidding to drive results.

Ideal candidates have 2–4 years of hands-on Paid Search experience, proficiency with Google Ads, and a keen eye for detail in a fast-paced environment. This is a full-time, on-site role with competitive compensation.