Senior Paid Media Creative Strategist

Groupe Dynamite; Mount Royal; On-site; CAD 90,000 - 110,000; Full time

Benefits offered by this job

Performance bonuses

Retirement savings plan

Group insurance

Employee discount

Private sample sales

Flexible vacation policy

Job summary

Groupe Dynamite, a Montréal-based retailer, is seeking an Ad Creative Strategist to lead the paid social creative strategy. You will translate brand direction into paid-ready briefs, design structured tests, and drive data-informed decisions to grow traffic and sales across Meta, TikTok, and Snapchat.

The role requires 5–7 years in creative strategy or paid social, strong writing skills, and an analytical mindset with experience in CTR, CVR, CPA and eROAS.

Qualifications

• 5–7 years in creative strategy or paid social
• Experience with Meta/TikTok ads managers
• Strong writing and briefing skills
• Analytical mindset with metrics (CTR, CVR, CPA, eROAS)
• Bilingual French and English for daily comms with suppliers and teams

Responsibilities

• Monitor creative performance by concept, format, hook and audience and recommend iterations
• Inform strategy with paid performance insights and platform trends
• Adapt concepts and messaging for each platform and funnel stage
• Design and run a structured creative testing roadmap with hypotheses and budgets
• Identify organic/creator content with paid potential and coordinate amplified content
• Collaborate with media buyers on rotation, cadence, and fatigue management
• Track competitor and category creatives and propose concepts and tests
• Build a reusable creative insights library for teams

Skills

Paid social advertising

Creative strategy

Data analysis

Editorial/writing

Stakeholder management

Bilingual French-English

Project management

Education

Marketing degree

Tools

Meta Ads Manager

TikTok Ads Manager

Snapchat

Job description

Groupe Dynamite, a Montréal-based retailer, is seeking an Ad Creative Strategist to lead the paid social creative strategy. You will translate brand direction into paid-ready briefs, design structured tests, and drive data-informed decisions to grow traffic and sales across Meta, TikTok, and Snapchat.

The role requires 5–7 years in creative strategy or paid social, strong writing skills, and an analytical mindset with experience in CTR, CVR, CPA and eROAS.