Buyer, Platforms & Commerce

Dentsu Canada, Inc.; Toronto; On-site; CAD 50,000 - 57,000; Full time

Benefits offered by this job

Medical benefits

RRSP matching

Paid time off

Job summary

Dentsu Canada, Inc. is seeking a Platforms, Commerce, Buyer in Toronto to manage SEM and Paid Social programs for top-tier clients in Canada. You will oversee campaign performance, optimization, reporting, and regular input on best practices in a dynamic agency environment.

The role requires 2+ years in digital media planning/buying, strong MS Office skills, and the ability to work cross-functionally. Competitive salary offered with full benefits and permanent status.

Qualifications

• 2+ years of media planning/buying experience on digital channels.
• Experience with media planning/buying tools.
• Proficiency in MS Office (Excel, Outlook, PowerPoint).

Responsibilities

• Execute Search campaign strategies, analyze campaigns performance and perform optimizations.
• Provide accountability for pacing and managing account budgets.
• Create and deliver campaign overview reports in a timely fashion.
• Collaborate with cross-functional teams and stakeholders to optimize campaigns.

Skills

Media planning

Digital marketing

Analytical skills

Cross-functional collaboration

Education

Post-secondary Degree or Diploma in Media, Advertising, Business Administration, Marketing, or related field

Tools

Google Analytics

AdWords

Bing Ads

MS Office

Job description

Job Description: Our mission is toDrive Business Performance.We use data to create personalized and connected experiences that deliver transformative business outcomes. Our role is to ensure our clients meet their quantifiable business goals every day, consistently, in every market. We are entirely focused on delivering better business results through optimization, creation and analysis across all digital platforms. Our scope ranges from recommending how to use content more effectively to optimizing daily media channel performance and maximizing visibility in eCommerce platforms. Dentsu is looking for a Platforms, Commerce, Buyer who has a desire to learn multiple digital media disciplines. This person will be managing a blend of Search Engine Marketing and Paid Social Media programs for top tier clients in Canada. The Platforms, Commerce, Buyer will support the team in all aspects of operation, including ensuring the timely delivery of all client requirements, analyzing campaign performance, and performing optimizations, helping to create and deliver campaign performance reports, and providing regular input of ideas for best practices and process improvement. This opportunity requires someone with dedication, curiosity, motivation, and the desire to learn from the best in market!

Responsibilities

• Execute Search campaign strategies, analyze campaigns performance and perform optimizations
• Make credible strategic recommendations that drive clients’ business objectives, and identify and resolve problems in a client-centric environment
• Provide accountability for pacing and managing account budgets
• Providing regular input of ideas for best practices and adoption of new features or processes
• Helping to create and deliver campaign overview reports in a timely fashion
• Proactively find new ways to build the client’s business and grow the account
• Master and maintain knowledge of client’s business, competition, and latest industry news and trends
• Continually learn and enhance skills related to performance media methodologies and platforms
• Assist the team in strategy development of campaigns
• Proactively find new ways to build the client’s business and grow the account
• Continually learn and enhance skills related to performance media methodologies and platforms

Qualifications

• Post-secondary Degree or Diploma in Media, Advertising, Business Administration, Marketing, or related field.
• A minimum of 2 years of media planning and/or buying experience focused on digital channels – Search, Social, Display and Programmatic.
• Knowledge and hands-on experience with media planning and buying tools
• Strong to advanced level MS Office skills: Excel, Outlook, PowerPoint, etc.
• Must be able to work with cross functional teams and multiple stakeholders.
• Aptitude for priority management where it concerns managing multiple deliverables/work streams.
• Ability to organize ideas and present back information logically and sequentially.
• Understanding of how Paid Search / SEM interacts with Display Media, Paid Social, and other traffic types
• Google Analytics and AdWords, Bing Ads Certifications and understanding of Display, Mobile, Video and Shopping advertising is beneficial

Location & Employment

Location: Toronto - 1 University

Brand: Dentsu Media

Time Type: Full time

Contract Type: Permanent

Salary & Benefits

The salary range for this position is $50k-57k. Actual salary within the salary range will be based on a variety of factors including relevant experience, knowledge, and skills.

A range of medical, dental, RRSP, paid time off, and/or other benefits also are available to all permanent employees.

Additional information

Vacancy: Is this posting for the purposes of filling an existing vacancy [Y/N]

AI Disclosure

[dentsu] utilizes artificial intelligence tools as part of its recruitment process, as during the sourcing and screening stages. All other parts of the dentsu application and hiring processes do not utilize artificial intelligence tools.

Accessibility

We are committed to working with our candidates from all ability levels throughout the recruitment process to ensure that they have what they need to be at their best. If you need accommodation during the application or interview process, please contact [e-mail] or to begin a conversation about your individual accessibility needs throughout the hiring process.

About dentsu

For over 120 years, innovation has been a core tenet of our offering – exploring new ways to reach, engage and nurture relationships with audiences. Together we drive a multiplier effect for clients at a global scale, through the development of Integrated Growth Solutions that are underpinned by our promise to clients: innovating to impact. Be a force for good. Sustainability is a vital part of our business and an important area of focus for our clients. We’re leading the way – helping to build a more sustainable planet. Dream loud. In this moment of transformation, we need our people to be fearless, embracing change and ambiguity, driven by the love for their work and excitement for the future. Team without limits. We create opportunities for connection and collaboration between our colleagues and clients, building a sense of belonging and having some fun along the way. Find out more about us Who we are Our Social Impact Our work