Senior Creative Strategist, Paid Social Performance

Groupe Dynamite Inc.; Mount Royal; On-site; CAD 85,000 - 115,000; Full time

Benefits offered by this job

Performance bonuses

RRSP matching

Employee discount at Garage and Dynam"

Flexible vacation policy

Private sample sales

Job summary

Groupe Dynamite Inc. seeks an experienced Ad Creative Strategist to optimize paid social and digital media campaigns from our Montréal base.

Reporting to the Manager, Paid Media, you will translate brand directions into paid-ready briefs, run structured tests, and feed learnings back to grow traffic and sales. The ideal candidate thrives on data-driven storytelling across Meta, TikTok, and Snapchat, excels at briefing creatives, and can influence without direct ownership, in collaboration with

Qualifications

• Bachelor's degree or equivalent in Marketing, Communications, Business or related field.
• 5–7 years of experience in creative strategy, paid social or performance marketing, in retail or agency contexts.
• Hands-on experience with Meta Ads Manager and TikTok Ads Manager.
• Strong writing and briefing skills with ability to guide designers and creators.
• Analytical mindset with comfort using metrics like CTR, CVR, CPA and eROAS.

Responsibilities

• Owns paid social creative performance by concept, format, hook and audience; advises on iteration, scale or retirement.
• Informs Creative, Social and Marketing teams with paid insights, trends and competitor activity for actionable output.
• Tailors brand and campaign creative for each platform and funnel stage while preserving brand direction.
• Designs and runs a structured testing roadmap with hypotheses, budgets and read-outs.
• Identifies organic/creator content with paid potential and collaborates with Social to amplify it.
• Works with media buyers to align creative rotation, cadence and fatigue with budgets and goals.
• Monitors competitor and category creative to generate test ideas and concepts.

Skills

Paid social strategy

Creative testing

Performance marketing

Data analysis

Stakeholder communication

Education

Undergraduate degree in Marketing/Communications/Business

Tools

Meta Ads Manager

TikTok Ads Manager

Spark Ads

Job description

Groupe Dynamite Inc. seeks an experienced Ad Creative Strategist to optimize paid social and digital media campaigns from our Montréal base.

Reporting to the Manager, Paid Media, you will translate brand directions into paid-ready briefs, run structured tests, and feed learnings back to grow traffic and sales. The ideal candidate thrives on data-driven storytelling across Meta, TikTok, and Snapchat, excels at briefing creatives, and can influence without direct ownership, in collaboration with