Buyer, Paid Social

Dentsu Canada, Inc.; Toronto; On-site; CAD 50,000 - 57,000; Full time

Benefits offered by this job

Medical benefits

Dental benefits

RRSP

Paid time off

Job summary

Dentsu Canada, Inc. in Toronto is seeking a Social Buyer to plan, execute and optimize paid social campaigns across Meta, TikTok, LinkedIn and more.

You will set strategy, build campaigns, track pixels and conversions, and ensure campaigns meet KPIs while aligning with client goals. The role requires 1–3 years of paid social or digital media experience, familiarity with analytics tools, and strong data-driven communication.

Qualifications

• 1–3 years of paid social media/digital media experience.
• Retail DTC (Direct-to-Consumer) client and US market experience a plus.
• Strong knowledge of social platforms (Meta, TikTok, LinkedIn, Pinterest, Snapchat, etc.).
• Proficiency with analytics tools (Adobe Analytics, Google Analytics, or other web analytics platforms).
• Ability to analyze data and communicate insights clearly.

Responsibilities

• Develop paid social strategies aligned with client or brand objectives.
• Build and launch paid social campaigns across major platforms.
• Set up tracking using pixels, UTMs, and platform conversion APIs.
• Monitor daily campaign performance and optimize toward KPIs (CPM, CPC, CTR, CPA, ROAS).
• Prepare weekly, monthly, and end‑of‑campaign reports.
• Collaborate with analytics or tech teams on tagging, tracking, and data flows.

Skills

Paid social media buying

Adobe Analytics

Google Analytics

Pixels

Conversion APIs

Event tracking

Tools

Pixels

Conversion APIs

Event tracking

Job description

Job Description

Our mission is to Drive Business Performance. We use data to create personalized and connected experiences that deliver transformative business outcomes. Our role is to ensure our clients meet their quantifiable business goals every day, consistently, in every market. We are entirely focused on delivering better business results through optimization, creation and analysis across all digital platforms. Our scope ranges from recommending how to use content more effectively to optimizing daily media channel performance and maximizing visibility in eCommerce platforms. The Social Buyer is responsible for planning, executing, optimizing, and reporting on paid social media campaigns across platforms such as Meta, TikTok, LinkedIn, Pinterest, Reddit, and emerging channels. This role ensures campaigns are delivered efficiently, meet performance KPIs, and contribute to broader marketing and business objectives. The ideal candidate combines analytical skills, platform expertise, creativity, and a strong understanding of consumer behavior.

Campaign Strategy & Planning

Develop paid social strategies aligned with client or brand objectives (awareness, consideration, conversion, retention). Recommend platform mix, targeting approaches, audience segmentation, and budget allocation. Participate in integrated planning with media, creative, and analytics teams.

Campaign Execution

Build and launch paid social campaigns across major platforms (Meta Ads Manager, TikTok Ads, LinkedIn Campaign Manager, etc.). Set up tracking using pixels, UTMs, and platform conversion APIs. Ensure proper pacing and delivery of budget and impressions.

Optimization & Performance Management

Monitor daily campaign performance and optimize toward KPIs (CPM, CPC, CTR, CPA, ROAS). Test creative variations, audiences, bidding strategies, and placements. Identify trends, insights, and opportunities to improve results and efficiency.

Reporting & Insights

Prepare weekly, monthly, and end‑of‑campaign reports. Translate complex data into clear insights and actionable recommendations. Present results to internal teams and/or clients in a clear and compelling manner.

Collaboration & Project Management

Work with creative teams on briefing, reviewing, and testing social assets. Coordinate with analytics or tech teams on tagging, tracking, and data flows. Manage deadlines, deliverables, and platform requirements to ensure smooth execution.

Qualifications

1–3 years of experience in paid social media buying or digital media. Retail DTC (Direct-to-Consumer) client and US market experience a plus. Strong knowledge of social platforms (Meta, TikTok, LinkedIn, Pinterest, Snapchat, etc.). Proficiency with analytics tools (e.g., Adobe analytics, Google Analytics, or other web analytics platforms. Experience with pixels, conversion APIs, and event tracking. Ability to analyze data and communicate insights clearly. Strong attention to detail, organization, and time management.

Additional Information

The salary range for this position is $50k-$57k. Actual salary within the salary range will be based on a variety of factors including relevant experience, knowledge, and skills. A range of medical, dental, RRSP, paid time off, and/or other benefits also are available to all permanent employees.

Location: Toronto
Brand: Dentsu Media
Time Type: Full time
Contract Type: Permanent

AI Disclosure: [dentsu] utilizes artificial intelligence tools as part of its recruitment process, as during the sourcing and screening stages. All other parts of the dentsu application and hiring processes do not utilize artificial intelligence tools.

About dentsu

For over 120 years, innovation has been a core tenet of our offering – exploring new ways to reach, engage and nurture relationships with audiences. Together we drive a multiplier effect for clients at a global scale, through the development of Integrated Growth Solutions that are underpinned by our promise to clients: innovating to impact. Be a force for good. Sustainability is a vital part of our business and an important area of focus for our clients. We’re leading the way – helping to build a more sustainable planet. Dream loud. In this moment of transformation, we need our people to be fearless, embracing change and ambiguity, driven by the love for their work and excitement for the future. Team without limits. We create opportunities for connection and collaboration between our colleagues and clients, building a sense of belonging and having some fun along the way. Find out more about us Who we are Our Social Impact Our work

We are committed to working with our candidates from all ability levels throughout the recruitment process to ensure that they have what they need to be at their best. If you need accommodation during the application or interview process, please contact [e-mail] or to begin a conversation about your individual accessibility needs throughout the hiring process.