Paid Media Strategist (Remote, Halifax)

Blacksmith Agency LLC; Halifax; Remote; CAD 80,000 - 120,000; Full time

Job summary

Blacksmith Agency is seeking a Paid Media Strategist to own paid media for a book of B2B clients across Google Ads, Meta, LinkedIn and Microsoft Ads. You will set budgets, bids, targets and the roadmap, speaking as the strategic voice on client calls.

You bring 3+ years hands-on campaign management, a track record of improving ROAS, CPA, or pipeline numbers, agency experience across multiple clients, and clear English on live calls with US clients.

Qualifications

• 3+ years hands-on in Google Ads and Meta
• Agency experience across several clients at once
• Clear spoken English with US clients on live calls
• Proven record of improving ROAS, CPA or pipeline numbers

Responsibilities

• Own paid media across Google Ads, Meta, LinkedIn and Microsoft Ads for your accounts.
• Budget allocation, bidding, targeting and creative testing, and when to kill a campaign.
• Conversion tracking and attribution you can trust: GA4, tag manager and platform pixels.
• The 90 day and quarterly roadmap for each client, and the story behind the numbers on the call.
• Account growth: retention, upsell and the long-term relationship.

Skills

Paid media management

Campaign optimization

Client calls

US client communication

Tools

Google Ads

Meta Ads

LinkedIn Ads

Microsoft Ads

Job description

Blacksmith Agency

• Marketing
• Full time
• Remote (USA, Canada, Latin America or South Africa)

Paid media only. SEO is a separate seat with its own strategist, so you are never split across both.

About The Role

Blacksmith Agency is an AI-first digital agency. As Paid Media Strategist you own paid media for a book of B2B and growing-brand clients: the targeting, the budget calls, the roadmap and the narrative when the client asks why. You are the strategic voice at the table, and you make the calls.

What You Will Own

• Paid media across Google Ads, Meta, LinkedIn and Microsoft Ads for your accounts.
• Budget allocation, bidding, targeting and creative testing, and when to kill a campaign.
• Conversion tracking and attribution you can trust: GA4, tag manager and platform pixels.
• The 90 day and quarterly roadmap for each client, and the story behind the numbers on the call.
• Account growth: retention, upsell and the long-term relationship.

What You Bring

• 3+ years hands‑on in Google Ads and Meta: you have built, run and optimized the campaigns yourself.
• A record of moving ROAS, CPA or pipeline numbers you can walk us through.
• Agency experience across several clients at once.
• Clear spoken English with US clients on live calls.