Paid Media Strategist (Remote, Hamilton)

Blacksmith Agency LLC; Hamilton; Remote; CAD 70,000 - 110,000; Full time

Job summary

Blacksmith Agency is an AI-first digital agency seeking a Paid Media Strategist who owns paid media for B2B and growing brands. You will direct targeting, budgets, roadmaps and client narratives on why decisions were made. You’ll be the strategic voice in client discussions.

In this remote role, you will manage campaigns across Google Ads, Meta, LinkedIn and Microsoft Ads, optimize ROAS, and ensure reliable measurement with GA4 and tags. Clear English on live calls with US clients is required.

Qualifications

• Hands-on experience managing paid media campaigns across Google/Meta/LinkedIn/Microsoft.
• Proven ability to move ROAS/CPA/pipeline metrics.
• Experience in handling multiple clients within an agency context.
• Clear spoken English for live calls with US clients.

Responsibilities

• Own paid media across Google Ads, Meta, LinkedIn and Microsoft Ads for client accounts.
• Handle budget allocation, bidding, targeting and creative testing; know when to kill a campaign.
• Ensure reliable conversion tracking with GA4, Tag Manager and platform pixels.
• Develop 90-day and quarterly roadmaps and present the story behind the numbers on calls.
• Drive account growth through retention, upsell and long-term client relationships.

Skills

Google Ads

Meta Ads

LinkedIn Ads

Microsoft Ads

Budget optimization

Campaign testing

Attribution tracking

Tools

GA4

Google Tag Manager

Pixels

Job description

Blacksmith Agency

• Marketing
• Full time
• Remote (USA, Canada, Latin America or South Africa)

Paid media only. SEO is a separate seat with its own strategist, so you are never split across both.

About The Role

Blacksmith Agency is an AI-first digital agency. As Paid Media Strategist you own paid media for a book of B2B and growing-brand clients: the targeting, the budget calls, the roadmap and the narrative when the client asks why. You are the strategic voice at the table, and you make the calls.

What You Will Own

• Paid media across Google Ads, Meta, LinkedIn and Microsoft Ads for your accounts.
• Budget allocation, bidding, targeting and creative testing, and when to kill a campaign.
• Conversion tracking and attribution you can trust: GA4, tag manager and platform pixels.
• The 90 day and quarterly roadmap for each client, and the story behind the numbers on the call.
• Account growth: retention, upsell and the long-term relationship.

What You Bring

• 3+ years hands‑on in Google Ads and Meta: you have built, run and optimized the campaigns yourself.
• A record of moving ROAS, CPA or pipeline numbers you can walk us through.
• Agency experience across several clients at once.
• Clear spoken English with US clients on live calls.