Paid Media Strategist — Remote & Growth Focus

Blacksmith Agency LLC; Kitchener; Remote; CAD 98,000 - 140,000; Full time

Job summary

Blacksmith Agency is an AI-first digital agency. As Account Strategist you own paid media for a book of B2B and growing-brand clients: the targeting, the budget calls, the roadmap and the narrative when the client asks why.

You are the strategic voice at the table, and you make the calls. You will manage campaigns across Google Ads, Meta, LinkedIn and Microsoft Ads, optimize budgets, and craft 90‑day roadmaps with clear storytelling on calls, while building long-term relationships and upsell

Qualifications

• 3+ years hands-on Google Ads and Meta ads experience.
• Proven ROAS/CPA improvement track record.
• Agency experience across multiple clients.
• Clear spoken English with US clients on live calls.

Responsibilities

• Manage paid media across Google Ads, Meta, LinkedIn and Microsoft Ads.
• Budget allocation, bidding, targeting and testing; know when to pause/kill campaigns.
• Setup and verify conversion tracking with GA4, Tag Manager and pixels.
• Develop 90‑day and quarterly roadmaps; present the numbers to clients.
• Drive account growth through retention and upsell.

Skills

Google Ads

Meta Ads

Agency experience

English on calls

Tools

GA4

Tag Manager

Pixels

Job description

Blacksmith Agency is an AI-first digital agency. As Account Strategist you own paid media for a book of B2B and growing-brand clients: the targeting, the budget calls, the roadmap and the narrative when the client asks why.

You are the strategic voice at the table, and you make the calls. You will manage campaigns across Google Ads, Meta, LinkedIn and Microsoft Ads, optimize budgets, and craft 90‑day roadmaps with clear storytelling on calls, while building long-term relationships and upsell