Remote Demand Gen Manager — Paid Media Growth Lead

Blacksmith Agency LLC; Halifax; Hybrid; CAD 90,000 - 130,000; Full time

Job summary

Blacksmith Agency, an AI-first digital agency, is seeking a Demand Generation Manager to own paid media for a book of B2B and growing-brand clients: the targeting, the budget calls, the roadmap and the narrative when the client asks why. You are the strategic voice at the table, and you make the calls.

You will manage Google Ads, Meta, LinkedIn, and Microsoft Ads, optimize budgets, and lead conversion tracking with GA4 and Tag Manager.

Qualifications

• 3+ years hands-on in Google Ads and Meta: built, run and optimized campaigns.
• Proven ROAS/CPA/pipeline improvements.
• Agency experience across multiple clients.
• Clear spoken English on live calls with US clients.

Responsibilities

• Paid media across Google Ads, Meta, LinkedIn and Microsoft Ads for your accounts.
• Budget allocation, bidding, targeting and creative testing, and when to kill a campaign.
• Conversion tracking and attribution you can trust: GA4, tag manager and platform pixels.
• The 90 day and quarterly roadmap for each client, and the story behind the numbers on the call.
• Account growth: retention, upsell and the long-term relationship.

Skills

Google Ads

Meta Ads

Agency experience

Tools

GA4

Tag Manager

Pixels

Job description

Blacksmith Agency, an AI-first digital agency, is seeking a Demand Generation Manager to own paid media for a book of B2B and growing-brand clients: the targeting, the budget calls, the roadmap and the narrative when the client asks why. You are the strategic voice at the table, and you make the calls.

You will manage Google Ads, Meta, LinkedIn, and Microsoft Ads, optimize budgets, and lead conversion tracking with GA4 and Tag Manager.