Strategic Paid Media Manager — Remote

Blacksmith Agency LLC; Winnipeg; Hybrid; CAD 70,000 - 120,000; Full time

Job summary

Blacksmith Agency is an AI-first digital agency seeking a Search Marketing Manager to own paid media for a portfolio of B2B and growing-brand clients. You will shape strategy, budgets, and the narrative during client calls.

You are the strategic voice at the table, making the calls. You will manage Google Ads, Meta, LinkedIn and Microsoft Ads, optimize ROAS, CPA and pipeline, and deliver the 90-day and quarterly roadmaps for each client with clear storytelling on results.

Qualifications

• 3+ years hands-on in Google Ads and Meta, with campaigns you built and optimized.
• Track record of improving ROAS, CPA, or pipeline metrics.
• Agency experience across multiple clients concurrently.
• Clear spoken English with US clients on live calls.

Responsibilities

• Manage paid media across Google Ads, Meta, LinkedIn and Microsoft Ads.
• Handle budget allocation, bidding, targeting, testing, and when to pause campaigns.
• Set up conversion tracking and attribution using GA4, Tag Manager, and platform pixels.
• Develop 90-day and quarterly client roadmaps and articulate the numbers on calls.
• Drive account growth through retention, upsell, and long-term relationships.

Skills

Google Ads

Meta

Agency experience

Tools

GA4

Tag Manager

Pixels

Job description

Blacksmith Agency is an AI-first digital agency seeking a Search Marketing Manager to own paid media for a portfolio of B2B and growing-brand clients. You will shape strategy, budgets, and the narrative during client calls.

You are the strategic voice at the table, making the calls. You will manage Google Ads, Meta, LinkedIn and Microsoft Ads, optimize ROAS, CPA and pipeline, and deliver the 90-day and quarterly roadmaps for each client with clear storytelling on results.