Paid Media Manager, Urgent Care (Remote, Toronto)

Blacksmith Agency LLC; Canada; Remote; CAD 70,000 - 110,000; Full time

Job summary

Blacksmith Agency is seeking a Paid Media Manager for urgent care accounts. This remote role serves Canada, South Africa and the USA, and you will own budget, targeting, and creative testing across Google Ads, Meta, LinkedIn and Microsoft Ads.

You will drive the 90-day roadmaps, explain performance on calls, and grow client relationships through retention and upsell. 3+ years hands-on in paid search and a proven ROAS/CPA improvement track record are expected.

Qualifications

• 3+ years hands-on in Google Ads and Meta campaigns.
• Proven ROAS/CPA improvement track record.
• Agency experience with multiple clients.
• Clear spoken English with US clients on live calls.
• Experience with urgent care or multi-location businesses is a strong plus.

Responsibilities

• Own paid media across Google Ads, Meta, LinkedIn and Microsoft Ads.
• Budget allocation, bidding, targeting and testing; know when to pause a campaign.
• Conversion tracking and attribution with GA4, Tag Manager and platform pixels.
• Develop 90-day and quarterly roadmaps for each client and explain the numbers.
• Grow accounts through retention, upsell and long-term client relationships.

Skills

Google Ads

Meta Ads

Agency experience

English for US clients

Multi-location campaigns

Tools

GA4

Google Tag Manager

Facebook Pixel

Job description

Blacksmith Agency

• Marketing
• Full time
• Remote (Canada, South Africa or USA)

Paid media only. SEO is a separate seat with its own strategist, so you are never split across both.

About The Role

Blacksmith Agency is an AI-first digital agency. As Paid Media Manager, Urgent Care you own paid media for a book of urgent care clients (urgent care groups running many sites): the targeting, the budget calls, the roadmap and the narrative when the client asks why. You are the strategic voice at the table, and you make the calls.

What You Will Own

• Paid media across Google Ads, Meta, LinkedIn and Microsoft Ads for your accounts.
• Budget allocation, bidding, targeting and creative testing, and when to kill a campaign.
• Conversion tracking and attribution you can trust: GA4, tag manager and platform pixels.
• The 90 day and quarterly roadmap for each client, and the story behind the numbers on the call.
• Account growth: retention, upsell and the long-term relationship.

What You Bring

• 3+ years hands-on in Google Ads and Meta: you have built, run and optimized the campaigns yourself.
• A record of moving ROAS, CPA or pipeline numbers you can walk us through.
• Agency experience across several clients at once.
• Clear spoken English with US clients on live calls.
• Paid media for urgent care or similar multi-location businesses is a strong plus.