Paid Media Account Strategist (Remote, Winnipeg)

Blacksmith Agency LLC; Winnipeg; Remote; CAD 60,000 - 90,000; Full time

Job summary

Blacksmith Agency is seeking a Paid Media Account Strategist to own paid media across Google Ads, Meta, LinkedIn and Microsoft Ads for B2B and growing brands. You will drive the roadmap, test budgets, and tell the performance story on client calls from a strategic perspective.

In this remote role, you will leverage GA4, Tag Manager, and platform pixels to optimize conversions, manage quarterly roadmaps, and foster long-term client growth with U.S. clients.

Qualifications

• 3+ years hands-on in Google Ads and Meta ads.
• Proven ROAS/CPA/pipeline improvements.
• Agency experience handling multiple clients.
• Fluent English with US clients on live calls.

Responsibilities

• Paid media across Google Ads, Meta, LinkedIn and Microsoft Ads for your accounts.
• Budget allocation, bidding, targeting and creative testing, and when to kill a campaign.
• Conversion tracking and attribution you can trust: GA4, tag manager and platform pixels.
• The 90 day and quarterly roadmap for each client, and the story behind the numbers on the call.
• Account growth: retention, upsell and the long-term relationship.

Skills

Google Ads

Meta Ads

LinkedIn Ads

Microsoft Ads

ROAS optimization

Agency experience

Tools

GA4

Tag Manager

Pixels

Job description

• Remote (USA, Canada, Latin America or South Africa)

Blacksmith Agency

• Marketing
• Full time
• Remote (USA, Canada, Latin America or South Africa)

Paid media only. SEO is a separate seat with its own strategist, so you are never split across both.

About The Role

Blacksmith Agency is an AI-first digital agency. As Paid Media Account Strategist you own paid media for a book of B2B and growing-brand clients: the targeting, the budget calls, the roadmap and the narrative when the client asks why. You are the strategic voice at the table, and you make the calls.

What You Will Own

• Paid media across Google Ads, Meta, LinkedIn and Microsoft Ads for your accounts.
• Budget allocation, bidding, targeting and creative testing, and when to kill a campaign.
• Conversion tracking and attribution you can trust: GA4, tag manager and platform pixels.
• The 90 day and quarterly roadmap for each client, and the story behind the numbers on the call.
• Account growth: retention, upsell and the long-term relationship.

What You Bring

• 3+ years hands-on in Google Ads and Meta: you have built, run and optimized the campaigns yourself.
• A record of moving ROAS, CPA or pipeline numbers you can walk us through.
• Agency experience across several clients at once.
• Clear spoken English with US clients on live calls.